SOURCE: MyPublicInfo

July 12, 2005 08:00 ET

MyPublicInfo Launches Unique Identity Theft Protection Tool

New Service Adds Industry's Strongest Anti-Tampering Protection Fighting a Recent Explosion in Identity Theft

ARLINGTON, VA -- (MARKET WIRE) -- July 12, 2005 -- MyPublicInfo, a leader in the protection and prevention of identity theft, today announces that its revolutionary new identity theft protection tool, the Public Information Profile (PIP), is available for immediate download at www.mypublicinfo.com. The $79.95 service will help consumers in two main areas, allowing them to view public records that are connected to their name and what information is accessible to others when performing a broad background check. The PIP also allows consumers to spot possible cases of identity theft, including impersonation of identity to buy or rent a house, receive a business license, or other illegal activity. According to a recent survey released by the Federal Trade Commission, 27.3 Million businesses and consumers suffered billions in losses as a result of this growing threat.

"MyPublicInfo uses superior patent pending technology and information to fight identity theft better than any other service. The PIP offers consumers an easy-to-read, easy-to-understand report containing public records and public domain information gathered from an aggregated database of billions of records," said Dr. Harold Kraft, CEO of MyPublicInfo. "The average consumer is acutely aware of the explosion in identity theft over the past few years, and the dramatically rising dangers in this brave new world of interconnected, real-time information transfer. Today identity thieves have so many more opportunities that can easily wreak havoc on victims' financial well being. Placing fraud alerts on Credit Reports is not enough anymore."

MyPublicInfo is the first company to provide consumers with their own personal profile of aggregated public information in a consumer-friendly, complete, and legally conforming manner. This information is virtually impossible to obtain by individual consumers, as they would need to compile data from more than 5,000 sources. MyPublicInfo has created a toolset for helping consumers effectively "manage" their identity. This is a proprietary toolset and sets MyPublicInfo apart from competitors in the identity management industry.

Records that MPI provides to its clients include:

--  Records from top tier data providers
--  Federal, State and County official government records
--  Financial records, including bankruptcies, liens and judgments
--  Property ownership records, including past transactions
--  Government-issued licenses
--  Law enforcement records, including felony and misdemeanor convictions,
    attachments and seizures
--  Records detailing the financial relationship between an individual and
    other entities
    
In addition, MyPublicInfo has developed a "super secure" infrastructure ensuring the confidentiality of the records it provides. Highly sensitive PIP reports can only be accessed if the client can prove his or her identity by passing a rigorous test. Consumers are assured of complete confidence in gaining access to all of their public data, making MyPublicInfo the only identity company online to fully comply with Federal law. An extensive FAQ (frequently asked questions) advises clients what to do in case of fraud or false information in the report.

About MyPublicInfo

MyPublicInfo, Inc. (MPI) was founded in Arlington, Virginia, in 2004 to provide consumers with consumer background check and identity theft-prevention information and tools. MPI sells the most extensive background report available through the MyPublicInfo.com Web site, partner Web sites, and other marketing channels. For more information or orders, please go to www.mypublicinfo.com.

Contact Information

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    Terpin Communications Group
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