January 27, 2010 07:07 ET

MyRadio™ Arrives, Introduces Block Level Marketing™ to the World

SCOTTSDALE, AZ--(Marketwire - January 27, 2010) - Have you ever wanted to precisely target customers that are shopping and eating at the store around your business? Are you tired of spending all your marketing dollars on mass advertising buys that you hope will bring in traffic? If you answered yes to either of these questions, then MyRadio is your answer.

MyRadio ( is a new, innovative advertising and distribution channel that is the affordable alternative to mass media. Founded by Scottsdale based entrepreneur Neal Duncan, MyRadio employs the innovative concept of Block Level Marketing™, a highly targeted way to connect local customers with each other.

For example, imagine being an anchor tenant in a large shopping complex with smaller retailers surrounding your location. MyRadio will install its custom music solution in your store free of charge and we pay you a percentage of ad sales placed by the retailers around you that are vying for similar foot traffic. Best of all, MyRadio lets you control the message by ensuring that there are no commercials from competing businesses.

The advantage for the retailer is a precisely targeted advertising solution that won't break the bank. For as little as one dollar per advertisement, MyRadio will play your commercials on their in-store radio network in locations that best meet your customer profile. You are placing ads with local businesses that you know and trust.

MyRadio broadcasts a mixture of ads from other local businesses with crystal-clear foreground music, all of which enhances the customer experience.

Since Jan. 1, 2010, MyRadio has started deploying units in franchises and independent retailers in Phoenix and St. Louis, with additional units planned for deployment in Jacksonville, Fla. and Indianapolis, Ind. later this month.

For information on how to get MyRadio in your store or to begin advertising, please visit or call 1-866-MyRadio.

Contact Information

    Tyler Rathjen
    David and Sam PR
    Email Contact

    Neal Duncan
    Email Contact