Myscreen Mobile, Inc.

Myscreen Mobile, Inc.

October 16, 2008 10:05 ET

MyScreen Mobile Partners With Globalive Communications, Making Wireless More Affordable for Canadians

TORONTO, ONTARIO--(Marketwire - Oct. 16, 2008) -

Editors Note: Two photos are included with this press release.

MyScreen Mobile ("MyScreen")(PINK SHEETS:MYSL)(FRANKFURT:WICI) announced today that Globalive Communications Corp. has confirmed its intent to launch mobile advertising and related services in Canada, using the MyScreen application.

Globalive recently invested $442 Million in Canada's wireless spectrum auction, and is set to become the next national wireless carrier. Globalive has positioned itself as a consumer focused mobile company, by asking potential customers to help shape their offering through the launch of www.wirelesssoapbox.com.

"What we continue to hear from our potential customers is that they simply want value from their mobile company. Our relationship with MyScreen will be an important element of our offering, and will bring direct value to subscribers by making mobile more affordable for Canadians," said Co-Chairman of Globalive, Michael O'Connor. The offering will be contract-free, which is an essential element of Globalive's existing services through Yak Communications. The MyScreen application will be embedded on all of Globalive's mobile devices.

MyScreen is a patent-pending, non-intrusive marketing and advertising solution that compensates mobile subscribers for allowing targeted rich-full screen advertisements to be displayed on their mobile device, at the end of a call or SMS. No user behavior modification is necessary. The ads are displayed at end of call when the subscriber is most receptive to receiving messages and acting upon them. The ads never interfere with the subscriber's regular phone usage.

"The proposition is compelling. Subscribers will receive coupons, special offers, targeted value ads and advertisements specific to their stated interests and the offers only appear at the end of the call when they are least intrusive," described Raghu Kilambi, EVP & CFO at MyScreen. "The offers will come from the world's major brands as represented by the world's largest agencies, including Omnicom who recently partnered with MyScreen. Subscribers will be compensated by MyScreen in exchange for agreeing to receive these offers, effectively reducing their monthly mobile costs."

"Delivering our unique value proposition to Canadian consumers is very important to us since MyScreen was founded in Toronto. We are thrilled that one of our first markets will be in our own backyard," added Kilambi.

About MyScreen:

Based in Toronto, Canada, MyScreen (PINK SHEETS:MYSL)(FRANKFURT:WICI) has revolutionized the way advertisers communicate with consumers. MyScreen is a patent-pending innovative marketing and advertising solution within the mobile communication industry, which has established both a permission and incentive-based marketing model that allows mobile subscribers to be compensated for allowing targeted rich-full screen, contextual advertisements to appear on their mobile device at the end of a call.

About Globalive:

Globalive Communications Corp., based in Toronto, Ontario, Canada, has grown rapidly to become a leading provider of telecommunications solutions globally. Globalive develops and delivers innovative applications and first-rate tailored telecommunications services to a wide range of clients in the consumer, enterprise and hospitality segments worldwide. Globalive services over one million customers with brands such as Yak, Canopco and One Connect.

Globalive Wireless Management Corp.'s ownership includes leading international wireless operator Orascom Telecom Holding S.A.E.

This press release contains "forward looking" statements within the meaning of Section 21A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 as amended. Such statements involve certain risks and uncertainties associated with an emerging company. Actual results could differ materially from those projected in the forward-looking statements as a result of risks and other uncertainties affecting the company, including those discussed in MyScreen Mobile reports and other documents filed with the U.S. Securities and Exchange Commission.

To view the photos that accompany this release, please visit the following links:

http://media3.marketwire.com/docs/latte.jpg

http://media3.marketwire.com/docs/phone.jpg

Contact Information

  • For more information or to arrange an interview
    please contact: MyScreen Mobile Inc.
    Christine Barisheff, VP, Communications
    1-866-936-8333 x 11803
    Email: christineb@myscreen.com
    or
    Narrative Advocacy Media
    Lindsay Mattick Davidson
    Office: (416) 644-4123 or Cell: (416) 908-7360
    Email: lindsay.mattick@narrativeadvocacy.com

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