SOURCE: Baynote

September 16, 2008 08:00 ET

myShape Adds New Featured Offerings and Increases Revenue With Baynote Recommendations

Collective Intelligence Platform Complements Online Retailer's Cutting-Edge Apparel Website

LAS VEGAS, NV--(Marketwire - September 16, 2008) - Shop.org Annual Summit -- Baynote, Inc., the leader in recommendations and social search, today announced that myShape®, a leading online women's fashion retailer, has increased revenue, average order value and conversion rates through the use of Baynote Recommendations, powered by its award-winning Collective Intelligence Platform. This leading etailer's return on investment was proven through Baynote's built-in A/B testing capability. Since implementing Baynote, myShape's revenue has increased by over 30% for those customers using recommendations.

"Baynote proved its value to us in the first 30 days after the rapid implementation," said Mercedes De Luca, global customer experience and chief information officer at myShape. "It is clear that offering crowd-sourced recommendations within an individual's Personal Shop™ is delighting our members. This has allowed us to offer a wholly differentiated experience for our customers, resulting in an increased average order value of over 16 percent and a 2x lift in conversions. Baynote's recommendation technology is highly complementary to myShape's patented ShapeMatch® system and Personal Shop™."

myShape is the new Personal Shop for women on the web, outreaching to millions of women to provide them with an effortless way to shop for apparel that fits and flatters™. An innovative women's fashion retail site, myShape redefines shopping with a personalized shopping approach -- offering each woman a Personal Shop with clothing that flatters her shape, matches her measurements and reflects her style and fit preferences.

"myShape is revolutionizing the way women shop online," said Jack Jia, CEO for Baynote. "It's exciting for Baynote to see how crowd wisdom is being used to complement an already unique and personalized shopping experience. The success of the program is evidence to us that there is no limit to how and where collective intelligence can be used to benefit businesses and their online consumers."

The Baynote Recommendations service learns from anonymous, implicit consumer behavioral patterns and does not require the tracking of any profile data. To find out more about Baynote for eCommerce, please visit http://www.baynote.com/solutions/ecommerce.

About myShape®

myShape® is the innovative women's fashion site that is changing the way women shop. myShape.com provides each member with her own Personal Shop™ filled with relevant choices that match her measurements, body shape and fashion and fit preferences. The Personal Shop™ and the ShapeMatch® system are protected by issued and pending international patents. The company is changing the metrics for retail online -- myShape members buy more, return less and are more satisfied with their clothing purchases. myShape is outreaching to millions of women to provide them with an effortless way to shop for apparel that fits and flatters™. For more information, please visit www.myshape.com.

About Baynote

Launched in 2006, Baynote delivers on-demand recommendation technology and social search for websites. By automatically displaying the best content and products, the Baynote Collective Intelligence Platform (CIP) increases online revenue, leads and impressions. Baynote delivers millions of recommendations each day for more than 100 eCommerce, media and enterprise customers, including Motorola, NASA, The Knot and US Appliance. For more information, please visit www.baynote.com.

Baynote™ and UseRank™ are registered trademarks of Baynote, Inc. All other trademarks are properties of their respective owners.

Contact Information