SOURCE: myShape.com

November 11, 2008 06:00 ET

myShape® Debuts the Little Black 'Dress-Up' Shop Just in Time for the Holiday Party Season

Latest Trends 'Dress-Up' the Little Black Dress With Fashionable Embellishments, Novelty Shapes and Bright Colors to Deliver Versatility for Every Shape, Style and Fit

PASADENA, CA--(Marketwire - November 11, 2008) - With the Holidays only one calendar page away, thoughts of get-togethers and family gatherings loom large. As we all know, the holidays are not just about the 'Who' and the 'Where,' but What to Wear! Today, myShape® (www.myshape.com) debuts its one-stop Little Black 'Dress-Up' Shop where women can take the little black dress to a whole new level! myShape.com redefines "personalized shopping" offering each woman her own Personal Shop with clothing that will flatter her shape, match her measurements and reflect her personal style and fit preferences.

There is more to the little black dress than meets the eye at myShape! Embellishment, bright jackets and some brightly colored party dresses mean it's time for some Holiday Dress-Up! Eye-catching embellishments, pop colors, and chic seasonal layers all add up to fashion flair without the fuss and with the signature myShape fits and flatters™: the peace of mind of money well spent.

Fashionable embellishments such as beads and crystals are a strong trend that deliver terrific details and great value. According to myShape's Chief Creative Officer and Academy Awards® Fashion Coordinator Patty Fox, embellishments are a great way to turn an ordinary black dress into an extraordinary piece. "Our eye is naturally drawn to the stones or beads, so a well-placed embellishment is a great way to accentuate a bust line or wonderful shoulder line! And a dress with some artistry near the neck means that you don't need to worry about earrings, or even a necklace in some cases; that's value!"

Another strong trend in the Little Black Dress-Up Shop is brightly colored jackets. Novelty shapes from swingy, cropped jackets to longer belted silhouettes will mean that there's a little topper for every shape. Bright colors such as Fuchsia and Tomato Red mean that the holiday forecast will be brighter than ever! "Nothing tops off a little black dress like a brightly colored jacket. They are versatile and because you can wear them year-round over your favorite jeans or summer whites, they are a great value," concedes Fox. For those of you with more than one holiday event, a black dress and a bright little Dress-Up jacket might be the answer to all of your dress-up needs!

Finally, brightly colored dresses are a trend that myShape feels strongly about. "For me, Fuchsia is the new black!" proclaims Fox. "Bright dressing elevates your mood and since Holiday parties and get-togethers are all about merriment, why not start with what you are wearing!" With a wide assortment of cuts and fabrics, myShape has a jewel bright dress for every shape, occasion and budget!

ABOUT myShape.com

myShape® is the innovative women's fashion site that is changing the way women shop. myShape provides each member with her own Personal Shop filled with relevant choices that match her measurements, body shape and fashion and fit preferences. The Personal Shop and the ShapeMatch® system are protected by issued and pending international patents. The company is changing the metrics for retail online -- myShape members buy more, return less and are more satisfied with their clothing purchases. myShape is outreaching to millions of women to provide them with an effortless way to shop for apparel that fits and flatters™.

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