SOURCE: myShape.com

myShape.com

June 24, 2009 15:00 ET

MyShape® Introduces Its New Revolutionary Measuring Process

MyShape New Measurement System Approximates Body Measurements Making It Easy to Find Clothes for Your Body That Fit and Flatter™

PASADENA, CA--(Marketwire - June 24, 2009) - MyShape® (www.myshape.com), the Personal Shop™ for women online, announces its new revolutionary measuring process.

Does the thought of taking your own measurements sound like a hassle? Think tailors are the only ones who can take accurate body measurements? MyShape's expert system makes measuring the body a cinch. At MyShape, just enter a few key measurements, and watch the measuring system instantly approximate the rest of your body measurements.

MyShape's revolutionary, user-friendly measuring process only enhances what the site already offers women -- shopping without all the guesswork and frustration. Each new member fills out a profile complete with her style, fashion and fit preferences and a key set of her measurements and MyShape provides her with a free Personal Shop, filling it with styles that fit and flatter™.

"By entering just a few measurements, our measuring system instantly predicts the user's range of other body measurements," says MyShape CEO Louise Wannier. "It's a time-saving, effortless system, but the real value of any technological innovation is how it improves the consumer experience, which is always paramount to us. We now have the most comprehensive private database of women's measurements, shape, style and fit data and continue to learn from the hundreds of thousands of women who share with us."

Taking one's own measurements is a breeze: A friendly voice guides the user through each measurement identifying any errors. MyShape members can avoid countless hours browsing through racks of clothing to find dresses that fit and flatter. To enjoy with friends, MyShape will even send you a kit to host a measuring party.

About MyShape®

MyShape® is the new Personal Shop™ for women on the web. An innovative women's fashion retail site, MyShape provides each member with her own Personal Shop filled with clothing that match her measurements, body shape and fashion and fit preferences. The Personal Shop and the ShapeMatch® system are protected by issued and pending international patents. For more information, visit http://www.myshape.com.

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