SOURCE: myShape.com

May 01, 2008 06:00 ET

myShape® Offers This Summer's Hottest Dresses That Will Fit and Flatter Women of All Shapes

Women's Fashion Retailer Offers Online Personal Shops Filled With Clothes That Fit and Flatter Customers' Body Shapes, Specific Measurements, and Style Preferences!

PASADENA, CA--(Marketwire - May 1, 2008) - myShape® (www.myshape.com) knows that dressing for summer is an issue that usually elicits a collective groan from women. And shopping for summer dresses is even more challenging when attempting to get dressed for hot weather with style. myShape, a women's fashion etailer, is coming to the rescue with trendy summer dresses that offer figure-flattering comfort from here 'til September! With its personalized shopping approach, myShape offers each woman a Personal Shop with the hottest summer dresses and clothing that flatter her shape, match her measurements and reflect her style and fit preferences.

"This summer, bold colors, bright prints and a multitude of different dress silhouettes are the hot trends," says Patty Fox, Chief Creative Officer at myShape.com. "Designers are offering bold, color-blocked mod sheaths, floral summer dresses with a bit of a hippie feel, as well as classic retro Grace Kelly styled summer dresses. Halters, wraps, long lengths, tie details and gathers are among the key details consumers are looking for right now," says Fox. But the question for some women still remains, "Which dress is the right one for me?"

"The key to choosing a great dress is to find the shapes and silhouettes that work best with your body's shape and proportions," states Fox. "A woman with a strong shoulder line will want to reach for a dress with a soft yet full skirt to balance out her shoulders. A woman with less natural curves and a straighter figure will want to try any of this summer's fun trapeze or bubble-shaped silhouettes to give her figure more shape. For curvy women, details that draw the eye to a shoulder, a flounce on the hem or a gather at the waist will help to keep the attention focused on the winning asset."

Fox asserts what many of us have figured out: "The dress remains the most versatile, comfortable, feminine and flattering item a woman can own. Women love dresses because they are easy to build a wardrobe around. This summer's many dress options mean that women can choose dresses for every occasion from carpool to conference room; BBQ to birthday bash."

And myShape offers accessories to complete the summer look. To kick off the season, myShape is providing a beautiful silver and pearl bracelet as a gift with purchase for orders of $250* or more while supplies last.

In addition to providing women with a Personal Shop that features dresses and fashions guaranteed to fit and flatter, myShape is also a great site for Mother's Day shopping. myShape's Wish List takes the guesswork out of the equation by giving moms a chance to shop for their favorite items and others a chance to purchase for mom simply by viewing her Wish List. And to surprise Mom, myShape also offers gift certificates.

myShape is also giving back to others this Mother's Day! They have teamed up with the Starlight Starbright Children's Foundation, an organization that supports seriously ill children and their families. For every Wish List created on the site, myShape is donating $1 to the organization and 10% of the proceeds from any Wish List order in May.

About myShape®

myShape® is the innovative women's fashion site that is changing the way women shop. myShape.com provides each member with her own Personal Shop filled with relevant choices that match her measurements, body shape and fashion and fit preferences. The Personal Shop and the ShapeMatch® system are protected by issued and pending international patents. The company is changing the metrics for retail online -- myShape members buy more, return less and are more satisfied with their clothing purchases. myShape is outreaching to millions of women to provide them with an effortless way to shop for apparel that fits and flatters™.

*Order of $250 or more placed through a myShape Personal Shop will be delivered with pearl bracelet valued at $100.00 Offer valid while supplies last only. Cannot be combined with other offers.

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