August 10, 2009 06:00 ET

MyShape® Revolutionizes Online Shopping With "Me" Commerce™

Premieres New Site and the Next Generation in Online Personal Retailing; Cutting Edge Features and Personalized Content

PASADENA, CA--(Marketwire - August 10, 2009) - MyShape® (, the only Personal Shop™ for women on the web, today launches the first women's fashion "Me" Commerce™ site, the next step in personalized shopping. MyShape is designed to cater to a woman's needs with a rich and intimate new design, the addition of cutting-edge interactive features and content that is truly personal. MyShape treats each member to her own Personal Shop™ filled with clothing from over 200 brands that match her measurements, flatter her figure, and reflect her style preferences.

-- New Expert Measurement System Does It for You -- No need for a trip to the tailor, just enter a few key measurements and the expert system predicts the rest of the body's measurements, instantly. Complete with animation and a friendly voice, it even alerts the member if her measurement is incorrect -- no more sizes, no more guesswork.

-- Designer-Focused Shopping gives fashion lovers easy access to the collections of their favorite brands, such as Trina Turk, BCBG, Paige Premium Denim, MICHAEL Michael Kors, Yoana Baraschi, Catherine Malandrino, Eileen Fisher, Calvin Klein, Kenneth Cole, and Liz Claiborne, to name a few. Each member can easily preview the designers' best styles chosen to fit and flatter her in her Personal Shop. MyShape members can keep up with all the season's fashion trends and coolest designers.

-- Outfit Builder -- Now MyShape members can play fashion stylist by choosing the "Create Your Own" option to experiment with looks in the Outfit Builder, and enjoy mixing and matching items -- from apparel and jewelry to bags -- to create complete looks she likes from items that are already pre-selected to fit and flatter™. Personalized outfits are instantly available in each member's Personal Shop styled by Patty Fox, Chief Creative Officer and the MyShape team of stylists.

-- Ask a Friend -- MyShape premieres a breakthrough in social shopping. Want advice when shopping for that perfect cocktail dress? Ask a Friend lets you invite friends and family to chime in on your clothing selections by clicking "Invite" within your Personal Shop. Members can view each other's Personal Shop and leave suggestions or comments. A personal shopping support network is now just a click away.

-- Style Me™ is a destination for personalized style know-how. Style Me features a range of insider information, from adapting international runway trends for each shape to helping women develop their own signature style. Style Me is a personal guide to all things fashion, from Capsule Dressing to entertaining must-read Style Stories, Body Shape Anatomy and latest Fashion Trends -- all designed for each shape and style.

It's like having a free personal stylist who only selects clothes that will fit and flatter™ each member and offers expert dressing advice especially tailored for her. Whether a woman is a "shopaholic" or a "shopaphobe," she can rely on MyShape to take the guesswork out of shopping online. MyShape makes the ideal fit a right -- not a privilege -- so shoppers can say goodbye to fitting rooms, size charts and shopping frustration.

About MyShape®

MyShape® created the new Personal Shop™ system for women on the web. An innovative women's fashion shopping site, MyShape provides each member with her own Personal Shop filled with clothing that match her measurements, body shape, and fashion and fit preferences. The Personal Shop and the ShapeMatch® systems are protected by international patents. MyShape reaches millions of women to provide them with an effortless way to shop for apparel that fits and flatters™. For more information, visit

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