SOURCE: SECFilings.com

SECFilings.com

May 01, 2017 09:00 ET

MySize's SizeUp App Gains Traction Among Consumers -- SECFilings.com

REDONDO BEACH, CA--(Marketwired - May 1, 2017) - SECFilings.com, a leading financial news and information portal offering free real time public filing alerts, announces publication of an article discussing MySize Inc.'s (NASDAQ: MYSZ) (TASE: MYSZ) flagship product, SizeUp, and how the company is using measurement apps to change everything from the apparel to the shipping industry.

Flagship App Surpasses 200,000 Downloads
MySize launched SizeUp in September 2015 in the Apple App Store to instantly and accurately measure a flat object by moving the smartphone from one side of the object to the other. The app has the potential to become just as ubiquitous as the flashlight app or other apps designed to help with everyday tasks. For instance, consumers may use the app to quickly measure furniture at a store and record the size to see if it would fit in their own home.

In January 2017, the company announced a significant upgrade to the app that eliminates the need to slide the phone over a surface and improves accuracy. Users could instead simply place the phone at the starting point, activate the app, pick up the phone, and move it to the selected endpoint. These new features help users avoid problems like rough or dirty surfaces, which could be the case in the construction and other industries where the app is used.

On April 28, the company announced that SizeUp crossed the 200,000 download mark with 216,192 downloads as of the date of the press release. Since the re-launch of SizeUp on January 2017 at the Consumer Electronics Show, the company's download rate has averaged roughly 700 per day. These figures could accelerate as new users share the app with their friends and family and increase the app's viral coefficient.
Innovative Technology Platform

MySize's unique measurement technology is based on sophisticated algorithms and cutting edge technology with broad applications including the apparel industry, e-commerce, shipping, and parcel management. The proprietary technology uses patent pending algorithms to calculate and record measurements in a variety of novel ways. These attributes make the company's potential much larger than simply a virtual tape measure.

On March 30, the company announced the completion of a beta pilot testing program and the beginning of a commercial program for its KatzID product -- a measurement app that was white labeled for Katz employees. The KatzID product is expected to provide Katz with a significantly yearly savings that is estimated to increase the company's annual income by about 2.5% to around $1 million by more efficiently measuring its parcels.

On March 20, the company announced a new MySizeID measurement app for online apparel shopping. The app -- which can be white labeled by e-commerce shops -- helps consumers quickly and accurately take body measurements to determine the correct apparel sizes when shopping online. By doing so, consumers are more likely to find clothes that fit the first time and retailers are able to avoid a costly problem with returns.

Please follow the link to read the full article: http://analysis.secfilings.com/articles/165-mysize-s-sizeup-app-gains-traction-among-consumers

About SECFilings.com
Founded in 2004, SECFilings.com provides free real time filing alerts to over 600,000 registered members and offers services to help public companies grow their audience of interested investors.

Disclaimer:
Except for the historical information presented herein, matters discussed in this release contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Emerging Growth LLC, which owns SECFilings.com, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. Emerging Growth LLC may from time to time have a position in the securities mentioned herein and may increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice. Emerging Growth LLC may be compensated for its services in the form of cash-based compensation or equity securities in the companies it writes about, or a combination of the two. For full disclosure please visit: http://secfilings.com/Disclaimer.aspx.

Contact Information