June 12, 2008 10:01 ET Interactive Murder Mystery Growing Rapidly Online

TORONTO, ONTARIO--(Marketwire - June 12, 2008) -

Editors Note: Photos and a video are included with this press release.

With the current growth of casual online game players, and the 'cult-like' following for murder mystery games, has been increasing in popularity since its launch. is an online, live-action interactive murder mystery movie. Critically praised as a unique blend of Clue(TM) and a choose-your-own-adventure movie, the movie-game was recently announced as a finalist in the 2008 Canadian New Media Awards for Excellence in Gaming.

"On the eve of his forced early retirement Detective Frank Mitchell is sent to Mansfield Manor to solve the murder of wealthy oil industrialist Colin Mansfield Sr. After arriving at the manor, the viewer begins to take control over his actions," says Rory Scherer, producer and screenwriter for "Essentially, the viewer takes on the role of the lead character, Detective Mitchell, and must solve the murder before the story's midnight deadline."

Once the viewer pays the nominal $7.99 Cdn (approximately $7 US) fee, they receive unlimited access to the movie-game for 4 days including a Bonus Materials section with a behind-the-scenes documentary and photo gallery.

The game begins with Detective Mitchell interrogating the first suspect, Anna Mitrov, the victim's maid. She reveals her version of the evening through flashbacks and the clues start to roll in. The player continues to interrogate other suspects and eventually arrests one. Some lie, others are truthful. It is up to the player to decipher who is lying and what clues led them to that conclusion. Multiple endings exist in the body of the near three hours of video time and gameplay gets even more involving as some interactive components allow the viewer to become further immersed in the investigation.

"To date it has been played in 12 different countries...all through word-of-mouth." says Scherer. "What is interesting is that, even though it is suitable for people of all ages, most customers have been women aged 30 plus who seem to be the fastest growing demographic for online game players. Also, there's been a strong customer base in the United Kingdom as typically they are the hardcore murder mystery fans. I think the strong appeal is mainly due to people associating it with the popular board game Clue which is an established brand recognized by players of all generations."


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