SOURCE: Studio One Media, Inc.

Studio One Media, Inc.

Studio One Media, Inc.

Studio One Media, Inc.

March 15, 2012 09:00 ET

MyStudio Begins Auditions for Simon Cowell's "The X Factor" at Planet Hollywood Resort & Casino in Las Vegas

LOS ANGELES, CA--(Marketwire - Mar 15, 2012) - Studio One Media, Inc. (OTCBB: SOMD) today announced the opening of its newest MyStudio® HD Recording Studio located at Planet Hollywood Resort & Casino in Las Vegas. The opening is in conjunction with the launch of the Las Vegas auditions for season two of Simon Cowell's "The X Factor." The Planet Hollywood location joins MyStudio locations in Honolulu, Phoenix, Nashville, New Jersey, Los Angeles, and New England. The X Factor auditions at all locations are scheduled through April 15th.

"There is no better place on the Las Vegas Strip to host 'The X Factor' auditions than at Planet Hollywood Resort & Casino, where 'fame sets the scene,'" said David Hoenemeyer, President of Planet Hollywood Resort & Casino. "We are thrilled to welcome MyStudio to Planet Hollywood and to host the auditions for season two of this exciting show. Who knows, maybe someday, the winner of 'The X Factor' will perform on stage right here at Planet Hollywood."

"Having the ability to partner with a world class entertainment venue such as the Planet Hollywood Resort & Casino affirms our belief in the marketability and adaptability of the technology which we have created. I look forward to the continued roll out of studios nationally, utilizing our revised business model of partnering with destination entertainment venues such as the Planet Hollywood Resort & Casino," said Frank Perrotti, Chairman of Studio One Media, Inc.

The X Factor is expanding its audition process to reach even more singers than any talent show ever before in its search to find the best new solo artists and vocal groups in America through its partnership with MyStudio. Anyone 12 years old or older will have the opportunity to use the state-of-the-art studios to record their a cappella audition video and state why they think they have what it takes to be the next $5 million recording contract winner. MyStudio allows X Factor hopefuls the opportunity to record a high quality audition video in a private recording studio environment. Vocalists will also be able to view their audition video and submit it directly into the competition right at the studio. MyStudio recording engineers are available at each location to assist with all aspects of the audition and submission process. MyStudios will be open for auditions an average of 11 hours a day for several weeks, allowing performers time to practice and plan for their auditions around work and school schedules.

The MyStudio-X Factor finalists will advance directly to a "Judges Audition" round where they will perform live before Simon Cowell and The X Factor judges and a studio audience of thousands. Many X Factor finalists were discovered last season through MyStudio auditions including Simon Cowell's top three girl finalist "Drew."

This fall's No. 1 unscripted series discovered such diverse recording artists as winner Melanie Amaro, and finalists Astro, Chris Rene, Josh Krajcik, Marcus Canty and Rachel Crow, who have all signed major deals with Sony Music.

Simon Cowell and L.A. Reid will return as judges to THE X FACTOR this fall on FOX. Additional judges to be announced.

The MyStudio - X Factor locations are as follows:


THE X FACTOR was created by Syco Television and is produced by Syco Television and FremantleMedia North America. Rob Wade and Siobhan Greene are executive producers for Syco Television. Cecile Frot-Coutaz, Richard Holloway and Andrew Llinares serve as executive producers for FremantleMedia North America.

MyStudio® HD Recording Studios
The award-winning MyStudio is the brainchild of technology and entertainment entrepreneur Larry Ryckman. MyStudio is a self-contained, state-of-the-art audio/video recording studio that offers true professional recording studio-quality audio and HD broadcast-quality video with an ease, economy and convenience never before available. MyStudio eliminates the high cost, technological and logistical barriers inherent in the creation of high-quality online video content, thereby opening up a new world of opportunities for the creation of user-generated video content by amateurs and professionals alike. MyStudio can be used to create videos for music, modeling, comedy, dating, job resumes, auditions, personal messages and greetings. A recording session for up to five minutes costs only $20. Using Hollywood-style green screen technology, MyStudio users can choose from over 1,000 HD virtual backgrounds for their videos or they can upload their own custom backgrounds. In addition, MyStudio offers thousands of licensed karaoke tracks from EMI Music Publishing and Universal Music Publishing and others, thereby allowing consumers to legally create music videos for public viewing online. Within minutes of recording, videos are automatically uploaded to the website, which offers free member profile pages and video sharing in a social networking environment. At, members can enter contests, receive free DVDs of their videos, download MP3 audio files and access embed codes. MyStudio, Inc., is owned and operated by Studio One Media, Inc. ("Studio One") (OTCBB: SOMD).

Planet Hollywood Resort & Casino
Planet Hollywood Resort & Casino is the newest member of the Caesars Entertainment family and is a full partner in Total Rewards™. The hottest property on the Las Vegas Strip with 2,500 beautifully designed guest rooms and suites showcasing the best views in town, Planet Hollywood encompasses more than 100,000 square feet of gaming, several lounges, nine restaurants including KOI, Strip House, the award-winning Spice Market Buffet and LA's Pink's Hot Dogs, and the Planet Hollywood Spa by Mandara. The mega resort is also home to PEEPSHOW, the sexy burlesque revue starring bombshell Holly Madison. In 2010 the majestic PH Towers opened its doors adding 1,100 beautifully appointed spacious apartment-style one-, two- and three-bedroom suites and a hot new tropical pool. The property is encircled by Miracle Mile Shops with more 170 specialty stores and restaurants. For more information, please visit or to access media materials and request high-resolution images. Find Planet Hollywood on Facebook and follow on Twitter.

Planet Hollywood, along with all Caesars Entertainment Las Vegas resorts, including Caesars Palace, Paris Las Vegas, Flamingo Las Vegas, Harrah's, Bally's, Rio All-Suite Hotel & Casino, Imperial Palace and Bill's Gamblin' Hall & Saloon, proudly prohibit adding hidden resort fees to hotel guest room rates. For information on No Resort Fees visit

THE X FACTOR launched in the U.S. in Sept. 2011 on FOX, immediately becoming the No. 1 unscripted show this fall. It was FOX's highest-rated Wednesday night premiere in 13 years among Adults 18-49. The show averaged a 4.3/12 among Adults 18-49, and averaged 12.6 million viewers. THE X FACTOR significantly improved FOX's year-over-year time period performance on Wednesday and Thursday nights among Adults 18-49 by +52% and+40% respectively. Local versions of "The X Factor" are now produced in more than 40 territories and the U.S. version of THE X FACTOR airs in over 162 countries. Artists discovered by "The X Factor" format have sold more than 100 million records worldwide, including 110 No. 1, 270 Top 10 and 501 Top 50 releases. THE X FACTOR was created by Syco Television and is produced by Syco Television and FremantleMedia North America. Rob Wade and Siobhan Greene are executive producers for Syco Television. Cecile Frot-Coutaz, Richard Holloway and Andrew Llinares serve as executive producers for FremantleMedia North America.

Forward-Looking Statements
This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on the current expectations or beliefs of management of Studio One Media, Inc. and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statement herein. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from the statements made herein are: (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure to receive stockholder approval of certain actions, if required, (3) failure to compete in a rapidly changing marketplace, (4) failure to retain key employees, (5) failure to raise adequate capital to support the growth and operations of the Company, and (6) other factors affecting the operation of the business of Studio One. More detailed information about these and other factors that may affect current expectations may be found in filings by Studio One as applicable, with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q. Any forward looking statement contained in this press release by Studio One speaks only as of the date on which it is made. Studio One is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

Contact Information

  • Contact:

    Anna Madrid
    MyStudio HD Recording Studios
    Office: 310-657-4886
    Cell: 480-559-4711

    Kelly Frey
    Caesars Entertainment - Las Vegas Region
    Office: 702-794-3170
    Cell: 702-872-8472