SOURCE: StrongMail Systems

May 07, 2008 08:00 ET

MyVirtualModel Taps StrongMail to Extend Unique Online Shopping Experience to Millions Through Relevant and Targeted Email Campaigns

Leader in Virtual Identity Products Chooses StrongMail to Increase Deliverability, Control and Reliability of Its Email Campaigns

REDWOOD CITY, CA--(Marketwire - May 7, 2008) - StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that MyVirtualModel (www.myvirtualmodel.com), a leader in virtual identity products that let people "try on" clothes using the Internet, has chosen StrongMail's on-premise email marketing solutions to power its email programs. By replacing its custom-built solution with StrongMail, MyVirtualModel will now be able to efficiently distribute more than 250,000 daily opt-in promotional emails and track their success to fine-tune future campaigns.

"Over the past eight years, we have built a solid reputation as the leader in virtual identity products," said Jean-Francois Normand, senior director, IT and client services, MyVirtualModel. "Email is a very effective way for us to promote our brand with merchants and consumers alike because it allows us to directly communicate the fun, interactive nature of our business. StrongMail provides us with the ability to easily manage our extensive email programs, something our former solution could not do. Thanks to StrongMail, we now have control over when and how emails are sent out, plus the reporting capability to see what is working and what isn't, so we can adjust accordingly."

MyVirtualModel maintains a data-rich list of more than five million email addresses, but its previous custom solution was unable to handle the daily volume of promotional messages that it needed to send to meet its growth targets. Working with StrongMail, MyVirtualModel was able to immediately increase its daily email promotions to 60,000, and the company expects to reach its goal of 250,000 emails per day in a matter of weeks as it strategically ramps up its volumes to ensure maximum deliverability.

"MyVirtualModel is a very dynamic organization," added Normand. "We needed an email solution that could address our unique needs, unlike one-size-fits-all products that would not have worked in our environment. In addition to the robustness of the StrongMail solution and the control it has given us over our email campaigns, we were very impressed with the personalized service StrongMail provides."

"The nature of the MyVirtualModel business is extremely viral and is very well served by email campaigns that effectively communicate its value to customers on a regular basis," said Kristin Hersant, director of corporate marketing for StrongMail Systems. "By selecting StrongMail, MyVirtualModel has made a smart investment in an email platform that will give the control, flexibility, performance and visibility it needs to effectively promote its brand and extend its reach to new audiences."

About MyVirtualModel (www.MyVirtualModel.com)

My Virtual Model Inc., which now employs over a hundred people, has been setting the standard for virtual identity since 2000, thanks to its innovative products like virtual changing rooms, models to personalize and share online, simulators for home decorating, as well as virtual weight loss applications. Its latest product BrandME, I am the brand, lets users display several brands in their virtual wardrobe and post them on their personal page where visitors can comment on them. The company has many clients in the retail trade, fashion and beauty industries, such as Sears, H&M, Adidas, Speedo, Levi Strauss & Co., and is associated with portals and virtual social networks such as Facebook, iVillage.com and gURL.

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners, and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.