Myvu Corporation

Myvu Corporation

May 07, 2008 03:00 ET

Myvu® Showcases Wide-Screen Mobile Video Experience at Nokia Trends Lab

LONDON, UNITED KINGDOM--(Marketwire - May 7, 2008) - Myvu Corporation will showcase its Crystal premium range of video eyewear at the Nokia Trends Lab -- a series of cutting-edge live events taking place across Europe this spring that combine mobile phone technology with creative and experimental art.

Myvu will host a Myvu Film Lab at the Nokia Trends Lab event in Brussels on 9 May and Amsterdam on 29 May. Film-makers can join by uploading their own film on the Nokia Trends Lab website.

The best films will be selected for viewing at the event in the Myvu incubators. Visitors will watch the films through a pair of Myvu Crystal video display glasses connected to a Nokia N95 8GB handset, giving them a wide-screen viewing experience with enhanced picture and audio quality.

Built with SolidOptex®, the Myvu patented optical system, Crystal transforms mobile devices into hands-free, full-screen mobile video players, offering the thinnest, lightest and most durable video eyewear available. Built for durability and style, Myvu Crystal features a 35 percent increase in the field-of-view over previous Myvu models, providing the truest DVD quality experience possible.

Myvu president and CEO Kip Kokinakis said: "Mobile entertainment has come of age, and music and arts fans on the go can now watch video hands-free with the most advanced picture resolution and sound. We're excited to be a part of the 2008 Nokia Trends Lab, which takes the mobile video experience to a new dimension."

Emile Baak, General Manager Nokia Benelux added: "The Myvu Film Lab is one of the new labs to be featured at Nokia Trends Lab. As a worldwide leader in designing and manufacturing innovative video eyewear for mobile entertainment, Myvu products reflect Nokia's desire and commitment to be at the forefront of emerging technologies and lifestyles."

The Myvu Film Lab takes place at Nokia Trends Lab alongside photography, music and design labs, plus a number of bands and artistic performers led by the acclaimed artist/producer/remixer DJ Shadow, who will offer his unique experience and insights from over fifteen years in the music industry to produce a series of collaborative 'experiments'.

About Myvu Corporation

Myvu Corporation is the worldwide leader in designing and manufacturing innovative video eyewear for mobile entertainment. The company's Myvu line of personal media viewers has received widespread industry recognition for its breakthroughs in ergonomics, features and functionality. These accolades include RetailVision's "Best New Technology" award, iLounge's "Best Wearable Display" designation and the Consumer Electronics Association's Innovations 2007 Design and Engineering award. Myvu transforms portable media players, including all Apple video iPod models, into a private TV screen. Myvu is a privately held company based in Westwood, Massachusetts, with venture capital financing from Atlas Venture, The Hillman Company, Intel Capital, Turner Broadcasting System, Inc. and Essilor International. For more information, visit

About Nokia Trends Lab

Nokia Trends Lab is a series of live events across Europe, each of which forms the climax of several weeks of local activities drawing on mobile and online technologies. Artistic mentors enable creative spirits to present their original works to a vast crowd of music and arts fans sharing their personal creation at live shows. Nokia Trends Lab events have already taken place throughout 2007 in Germany, Lithuania, France, Ireland, Poland and Greece, amongst others.

The central web site plays an essential role throughout and showcases the creative results of Nokia Trends Lab activity in other countries.

The mobile site features information on Nokia Trends Lab, perfect for when you are on the go and want an update on the events. You can also download Nokia Trends Lab related content for your mobile such as wallpapers, ring tones and content created by the international "online" artists. Updates on all activity can be found on

About Nokia

Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.

(i) iPod is a registered trademark of Apple, Inc.

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