SOURCE: Myxer

Myxer

September 21, 2011 09:01 ET

Myxer Announces Internet Radio Service With Deep Facebook Integration

Digiday Mobile Attendees to Get a Peek at the Power of Mobile Entertainment Leader's New Myxer Social Radio™ App

NEW YORK, NY--(Marketwire - Sep 21, 2011) - Myxer, a mobile technology company that operates the largest ad-supported mobile entertainment site in the U.S., today announced the first true friend-focused mobile group-listening platform, Myxer Social Radio™, at the Digiday Mobile conference in New York City. The demo will give advertisers and brand decision makers the opportunity to see the platform firsthand before its general availability to consumers in Q4 2011. Free to consumers, Myxer Social Radio will enable users to enjoy listening to music in real-time with their Facebook friends while introducing several new milestones in social engagement and personalization, such as video Song Stories™ and real-time activity streams allowing users to chat in real-time with friends while listening to music together.

Myxer Social Radio is a free service that provides an entertainment experience deeply integrated with Facebook, and influenced by a listener's Facebook friends and social graph. To be available as a mobile app on the iOS and Android operating systems as well as on the desktop web, Myxer Social Radio brings friends together through music as they listen together in rooms they create or that are created by their friends, with music choices dynamically enhanced by Myxer's Social Boost™ recommendations.

"The rise of the Smartphone and constant social connectivity has changed the way we consume entertainment," said Myk Willis, CEO and Founder of Myxer. "Myxer Social Radio represents our vision of the future of Internet radio, where listening to music is an emotional and social experience best enjoyed along with friends. We are proud and very excited to lead the next generation of Internet radio."

Expanding its offerings to now include streaming music through Myxer Social Radio represents a natural evolution for the Company, which already has established partnerships with all the major record labels and has years of experience in the mobile entertainment download business. Myxer is also a pioneer in ad-supported mobile entertainment with strong agency and brand relationships and a proven record of mobile monetization through advertising.

With Myxer Social Radio, consumers will be able to take their entertainment and music-listening experience to a new social level by:

  • Listening to music and chatting in real time with their Facebook friends on mobile and the desktop web.
  • Seeing friends' activities and what they are listening to in real-time.
  • Creating their own custom music listening rooms or joining their friends' rooms to listen together.
  • Seeding rooms from an extensive catalog of songs, artists and record labels.
  • Personalizing the music experience by watching, recording and posting video Song Stories.

A pioneer and top 15 mobile destination for free, ad-supported mobile media content such as MP3 songs and albums, ringtones, images, videos and apps, Myxer has a proven track record of extending the boundaries of music and mobile technology -- enabling advertisers access to more than 49 million users who have downloaded 2.6 billion items to date. With more than 15 million web and mobile monthly unique visitors, Myxer provides advertisers with highly targeted opportunities to various consumer segments. The upcoming release of Myxer Social Radio follows its launch earlier in the year of native Myxer download apps for the Android, iOS and BlackBerry platforms, which have achieved more than 7 million total installs to date.

The Digiday Mobile and Apps Conference takes place on September 21st at the Marriott Marquis in New York's Times Square, and streaming live at www.Digidaymobile.com. Advertisers and brand managers not attending the conference can schedule a private demo of Myxer Social Radio by visiting www.myxersocialradio.com.

About Myxer
Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 15 largest mobile destinations in the U.S. To date, more than 49 million users have downloaded 2.6 billion items including MP3s -- full-track songs and albums -- ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple's iTunes App Store, the Android Market and BlackBerry App World. Myxer is a registered trademark. Myxer operates websites including www.myxer.com and m.myxer.com

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