SOURCE: Myxer

Myxer

May 12, 2011 10:48 ET

Myxer Partners With EMI Music for Music Videos

Expands Music Video Offering to Include Katy Perry, Beastie Boys and Other Top Artists

MIAMI, FL--(Marketwire - May 12, 2011) - Myxer, a mobile technology company that operates the largest mobile entertainment site in the U.S., today announced it has expanded its partnership with EMI Music, one of the world's leading music companies, to include music videos.

Since 2009, Myxer has provided MP3 songs, albums and ringtones from EMI Music's catalog which includes artists such as, Katy Perry, the Beastie Boys and others. With the addition of EMI Music's videos, Myxer now offers its users free, high quality streaming music videos from the label.

"Myxer's top priority has always been to bring the best in free, ad-supported entertainment, and adding a richer video experience from top EMI Music artists is a natural fit," said Myxer CMO Mike Carson. "Given the growing popularity of online video, we're excited to expand our partnership with EMI Music to include streaming music videos."

The addition of online streaming video also enables Myxer's sales team to offer advertisers new inventory for video pre-roll, post-roll and overlay video ads. Myxer has served more than 2 billion mobile downloads to date and last year added MP3 songs and albums to its catalog of more than 9 million items, including music, images, video, apps and games.

"Video has long been an important part of the music experience, and we are very pleased to be able to expand our existing partnership with Myxer to include our catalog of quality music videos," said Mike Abbattista, EMI Music's VP, New Channel Development. "After successfully introducing MP3 songs, albums and ringtones for our artists, video is a logical next step."

With more than 15 million web and mobile monthly unique visitors, Myxer is a leading destination for free, ad-supported content and provides advertisers with highly targeted opportunities to various consumer segments.

About EMI Music

EMI Music is the recorded music division of EMI Group Limited, one of the world's leading music companies. EMI Music represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin.

About Myxer

Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 10 largest mobile destinations in the U.S. To date, more than 46 million users have downloaded 2.3 billion items including MP3s -- full-track songs and albums -- ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers.

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