SOURCE: Myxer

Myxer

July 11, 2011 09:40 ET

Myxer's BoomBox mCommerce Report Reveals Key Findings in Consumer Purchasing Behavior Among Mobile Shoppers

Survey of 2,400 Mobile Visitors to m.myxer.com Shows That 53 Percent Made Purchases From Their Mobile Phone With 19 Percent Saying They Made Between 2 and 5 Purchases a Month

MIAMI, FL--(Marketwire - Jul 11, 2011) - Myxer, a mobile technology company that operates the largest ad-supported mobile entertainment site in the U.S., today released the Myxer Q2 BoomBox Report on mCommerce revealing key findings in consumer's purchasing behavior among mobile shoppers. The report reinforces consumer's increasing reliance on smartphones for communications, entertainment, information and increasingly, shopping.

Based on a survey of 2,400 mobile visitors to m.myxer.com, 53 percent responded that they had made a purchase from their mobile phone. The largest group, 19 percent, said they made between 2 and 5 purchases a month. Surprisingly, 16 percent said that they make more than 10 purchases a month. Other key findings include the following:

Mobile Payments

  • Taking a closer look at the 53 percent who said they did indeed make purchases from their phone, 31 percent said they preferred to have their mobile purchases charged to their mobile phone bill while 18 percent said they preferred to pay by credit card.
  • Broken down by age, younger mobile consumers clearly preferred paying on their phone bill. In the 18-24 year old age range, 38 percent preferred charging their phone bill, while only 14 percent preferred paying by credit card.
  • In the 35-54 age range, the credit card was the preferred method of payment at 28 percent versus 23 percent for paying by phone bill. It is also interesting to note that within Android users who purchased, 27 percent preferred to use their credit card.

Music leads the charge for purchased mobile content

  • The report also revealed that music stood out as the clear leader of products being bought, representing 68 percent of mobile purchases.
  • 5 percent of respondents who bought from their phones said they purchased physical items to be delivered, and another 5 percent said they purchased other digital content.
  • With music the dominant item purchased, it was not surprising to see that the largest group, 37 percent, spent less than $5 on their individual mobile purchases.
  • The second largest group, 26 percent, opened their mobile wallets to spend more than $20 per mobile purchase.

Shopper Confidence

  • Respondents also said they were happy to shop from a variety of merchants with 40 percent purchasing from 2-4 vendors in the past month.
  • 24 percent purchased from 5 or more vendors and 12 percent purchased from 10 or more vendors.

mCommerce Drivers

  • Convenience was the top response with 37 percent of the purchasers.
  • Price was second with 24 percent of the mobile shoppers.
  • A close third at 22 percent was those who shopped from their mobile because of the "cool factor." When looking at just Android users, "convenience" was the top reason for mobile shopping, with 45 percent of Android users citing it.

"With a large and active mobile audience, Myxer has the opportunity to conduct mobile surveys to help us capture the pulse of mobile consumer behavior," said Andrew Coury, data analyst, Myxer. "The BoomBox mCommerce report shows that direct mobile purchases should continue to be an exciting area of industry wide growth."

To download a copy of the full report, or subscribe to the newsletter, please visit: http://boombox.myxer.com

About Myxer
Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 10 largest mobile destinations in the U.S. To date, more than 47 million users have downloaded 2.5 billion items including MP3s -- full-track songs and albums -- ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple's iTunes App Store, the Android Market and BlackBerry App World.

Myxer is a registered trademark. Myxer operates websites including www.myxer.com and m.myxer.com

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