February 09, 2012 09:54 ET

Myxer's BoomBox Report Reveals Key Findings in Mobile Entertainment Consumption and App Usage

Survey of More Than 1,200 Myxer Users Reveal That 72% of Consumers Plan to Access Entertainment Primarily From Their Mobile Device

MIAMI, FL--(Marketwire - Feb 9, 2012) - Myxer, a top 15 U.S. mobile destination for free, ad-supported mobile entertainment, today released its first quarter BoomBox Report highlighting key trends in entertainment consumption and mobile app usage in 2011. Titled "What's App-ening?" the report reinforces the preferred consumption method for entertainment and the incredible demand for free mobile apps.

With more than 35 million monthly mobile visits to its site as well as significant traffic through its mobile apps, Myxer's audience provides an opportunity to better understand the consumption patterns and platform usage for U.S. consumers. Myxer surveyed more than 1,200 Myxer mobile users to better understand their attitudes and behaviors regarding consumption and mobile apps.

Of the users Myxer surveyed, 38% responded they were very likely to use their mobile phone for accessing all or most of their entertainment content in the future, while an additional 34% were somewhat likely. Only 9% said they were not at all likely to do so.

Another key finding shows that 31% of smartphone users downloaded between 11-20 apps in 2011, most of which were free. The rapid adoption rate appears to have been fueled by the abundance of free content readily available from the iTunes App Store and Android Market. In fact, 72% of the consumers surveyed revealed they had never paid anything for a mobile app and only 9% reported to have spent $3 or more. Given such data, it will be difficult for most publishers to justify anything other than a "free" offering, unless there is tremendous utility value for the consumer.

Satisfaction Guaranteed?

  • 49% of respondents who downloaded an app reported being "very satisfied"
  • 26% reported being either neutral or outright unsatisfied with the mobile apps they downloaded

To download a copy of the full report, or subscribe to the newsletter, please visit:

About Myxer
Myxer is a leading mobile entertainment company and operator of, the definitive source for free, ad-supported mobile media content. Myxer Radio LLC operates Myxer Social Radio, which launched in November, 2011 and is available in the Apple App Store, Android Market and on the Web at Founded in 2005, Myxer has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 15 largest mobile destinations in the U.S. To date, more than 51 million users have downloaded 2.85 billion items including MP3s, ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple's iTunes App Store, the Android Market, BlackBerry App World, and Windows Marketplace with over 10.5 million Myxer apps installed.

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