SOURCE: nTAG Interactive

January 07, 2008 16:24 ET

nTAG Interactive Announces Partnership With Las Vegas Meetings by Harrah's Entertainment

nTAG System to Be Offered at Las Vegas Meetings by Harrah's Entertainment's Seven Properties

BOSTON, MA--(Marketwire - January 7, 2008) - nTAG Interactive, the premier provider of real-time event data management (EDM) solutions, announced today a partnership agreement with Las Vegas Meetings by Harrah's Entertainment, the meetings and conventions division of Harrah's Entertainment, the world's largest provider of branded casino entertainment. nTAG will have its equipment on site at all seven of Harrah's Las Vegas properties and nTAG and Las Vegas Meetings by Harrah's Entertainment will engage in co-marketing and co-selling efforts, promoting the use of the nTAG System to corporate meeting professionals.

With this agreement, nTAG continues to expand its distribution and customer base, while Las Vegas Meetings by Harrah's Entertainment gains a key differentiator by providing their meeting planner customers with the most innovative event data management system on the market. The data-driven solution tracks event performance against corporate objectives such as improved education and team- and community-building via enhanced networking, stronger brand loyalty and others.

"The collaboration of best-in-class firms like nTAG and Las Vegas Meetings by Harrah's Entertainment benefits the meetings and event marketplace by enabling companies to quickly and efficiently improve their meetings," said David Goretski, CEO, nTAG. "We have extremely high standards for both technology and customer service. Las Vegas Meetings by Harrah's Entertainment shares this view, ensuring our customers have access to the best service and most robust event solutions available today."

"Meeting planners face really unique challenges, and nTAG understands and addresses a specific set of them. This partnership will give our customers access to a product that will allow them to capture real-time data for the purposes of monitoring and driving corporate value. It's an enormous benefit to our industry, and to our clients," said Michael Massari, Vice President of Meeting Sales & Operations for Las Vegas Meetings by Harrah's Entertainment. "nTAG's proven expertise in event data management adds significant value to our offering and allows us to provide customers with a comprehensive top-to-bottom solution, and an even higher level of service. We are pleased to be working with nTAG."

About Harrah's Entertainment Inc.

Harrah's Entertainment, Inc. (NYSE: HET) is the world's largest provider of branded casino entertainment. Since its beginning in Reno, NV 67 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. On June 13, 2005, Harrah's Entertainment acquired Caesars Entertainment, Inc. and now owns or manages through various subsidiaries more than 40 casinos in three countries, primarily under the Harrah's, Caesars and Horseshoe brand names. With nearly 4 million square feet of casino space, more than 40,000 hotel rooms and nearly 100,000 employees, the Harrah's portfolio is the most diverse in the gaming industry. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. More information about Harrah's Entertainment is available at its Web site: www.harrahs.com.

About Las Vegas Meetings by Harrah's Entertainment

The 2005 merger between Harrah's Entertainment and Caesars Entertainment launched a groundbreaking philosophy aimed at offering more choices to meeting planners by unifying the meeting sales and operations of six distinctive Las Vegas properties into a single city-wide operation under one leadership umbrella. This unique concept lead to the conception of Las Vegas Meetings by Harrah's Entertainment, which is comprised of some of Las Vegas' most notable properties: Bally's Las Vegas, Caesars Palace, Flamingo Las Vegas, Harrah's Las Vegas, Imperial Palace, Paris Las Vegas and Rio All-Suite Hotel & Casino. The combination offers over 1 million square feet of cumulative meeting space, 18,000 guest rooms and suites, and countless options for dining, entertainment and leisure. The distinct advantage for the meeting planner is the convenience of a one-stop-shop, with greater leverage combined with the access and freedom to enjoy the wide variety of venues and amenities across all six properties in Las Vegas.

About nTAG Interactive

nTAG Interactive is a leading developer and provider of real-time technology and services for face-to-face events. The nTAG System helps event organizers and participants to achieve their event objectives -- education, motivation, retention, customer loyalty, community building, and brand impact. Built around the world's first interactive name badge and combined with data-driven event design, nTAG's Signature Services deliver higher levels of networking, audience participation and event adaptability. nTAG also delivers never-before-available data for event monitoring and measurement. nTAG has been used at events for IBM, Bank of America, Alcatel-Lucent, General Electric, AT&T, CIGNA, and many others. To learn more about how nTAG can help make your next event a success, please call 877-NTAG-YES or visit nTAG on the web at www.ntag.com. For the latest research into face-to-face events, visit the Meetings 2.0 blog rick.ntag.com, authored by nTAG's CTO, Rick Borovoy.

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