SOURCE: B & H Photo Video

B&H Photo Video

April 09, 2014 11:19 ET

NAB 2014: Blackmagic Design Announces the URSA 4K Digital Cinema Camera

Blackmagic Design Introduced a New 4K Cinema Camera -- the URSA, Features a Flexible Form Factor That Is Designed to Adapt Easily to Shoots of All Sizes, From Solo Shooters to Full-Scale Production Crews

NEW YORK, NY--(Marketwired - April 09, 2014) - The Blackmagic URSA, is the world's first high end digital film camera designed to revolutionize workflow on set. Built to handle the ergonomics of large film crews as well as single person use, URSA has everything built in, including a massive 10 inch fold out on set monitor, large user upgradeable Super 35 global shutter 4K image sensor, 12G-SDI and internal dual RAW and ProRes recorders.

Blackmagic URSA is designed to be used on high end feature films, commercials, episodic television production, documentaries, electronic news gathering, music videos and more. When used on jobs with a large crews you can easily dress the camera with high quality cinema lenses, rails, follow focus, matte boxes and more. With built in scopes for exposure, focus and audio levels, it's easy for DOP's to get perfect results every time. Read more on the Blackmagic URSA 4K Digital Cinema camera. http://www.bhphotovideo.com/c/product/1044785-REG/blackmagic_design_cinecamursa4k_ef_ursa_4k_digital_cinema.html 

The Blackmagic Design URSA 4K cinema camera is available at B&H Photo in two versions: one with an EF Mount for Canon EF lenses, and one with a PL Mount. It features a Super-35-sized, global shutter CMOS sensor with a native resolution of 3840 x 2160 and 12 stops of dynamic range. With this sensor, it can output 16:9 UHD 4K video. On top of this, the lens mount and sensor assembly is interchangeable, so it can be upgraded down the road, helping to make the URSA a genuinely future-proofed camera system. 

The Blackmagic URSA records to CFast 2.0 memory cards, the high-speed successor to Compact Flash. It can record in either 12-bit CinemaDNG RAW or Apple ProRes 422 (HQ), and can also record in 1080p for non-4K productions. In addition, a 12G-SDI output makes it possible to connect external recording devices or monitors. Through the SDI, the camera outputs 4:2:2 10-bit video at up to 60 frames per second. Two card slots allow the operator or camera assistant to hot-swap media for uninterrupted continuous recording. 

For monitoring, the Blackmagic URSA features a very large, 10.1" flip-out LCD screen with 1080p resolution that all but does away with the need for an on-camera field monitor. Additionally, there are two 5" capacitive touchscreens on either side of the body, so the menu is accessible, regardless of how the camera is placed.

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