SOURCE: NabTheDeal


January 19, 2011 09:33 ET

NabTheDeal Brings a New Business Model to Group Buying

No Upfront Consumer Charges and No Business Revenue Sharing Sparks a "Best-of-Both" Revolution in the Group Buying Landscape

AUSTIN, TX--(Marketwire - January 19, 2011) - NabTheDeal today announced the launch of a new business model in the group buying space. Shoppers no longer purchase coupons up front. Instead, NabTheDeal provides a free digital discount coupon via email and text message. Consumers have one day to "Nab" the deal and up to 90 days to redeem. Unlike other group buying sites, NabTheDeal coupons can be redeemed the same day, eliminating the frustrating wait period.

For participating businesses, NabTheDeal eliminates the typical revenue sharing model employed by companies like Groupon and other daily deal websites. Instead, NabTheDeal charges a small, fixed transaction fee only on redeemed vouchers. A business only pays for a successful voucher campaign -- one that gets the customer into the business. This model gives business owners higher margins and improved cash flow.

"In the group buying market, developing true customer loyalty can be a challenge," said Satish Kodukula, CEO of NabTheDeal. "We have talked to a lot of business owners who are frustrated with the current group buying model because it requires them to sacrifice revenue in exchange for the promise of future repeat business. Consumers are equally frustrated by having to pay upfront and then wait, sometimes losing the opportunity to redeem vouchers before expiration. Our platform provides businesses higher margins and sustainable revenue growth while delivering a better consumer buying experience."

Today, Texas businesses like Lucky Dog Grooming and Cupprimo Cupcakery are already participating in NabTheDeal campaigns. Nationwide, NabTheDeal is expanding to other key markets, offering businesses the opportunity to realize the benefits of their approach. 

For media inquires contact John Smolucha at or 512.794.8600.

For more information on business participation contact NabTheDeal at 1.888.318.1703 or

Follow NabTheDeal on Facebook and Twitter at:


About NabTheDeal

Headquartered in Austin, Texas, NabTheDeal creates an online buying experience where businesses can offer products and services to an extensive online community without sacrificing revenue. NabTheDeal enables consumers to claim an online deal without having to pay anything until the voucher is redeemed. With a proven ability to connect loyal customers with businesses, NabTheDeal provides multiple deals and packaged offers that can be shared making it one of the fastest growing companies in the social-buying category. 

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