VIVA Creative

September 30, 2011 12:59 ET

NACS Adds Virtual Show to Annual Meeting of Convenience and Fuel Retailers

Integrated Social Tools Will Allow Attendees Greater Networking, Content Sharing Abilities

ROCKVILLE, MD--(Marketwire - Sep 30, 2011) - VIVA Creative today announced its partnership with the National Association of Convenience Stores (NACS) to become the official producer of the NACS Show Virtual, the newly launched and first-ever online virtual component to the association's annual meeting, the most highly regarded industry event for convenience and fuel retailers. In its fiftieth year, 22 thousand retailers, buyers and brand advocates plan to attend the four day conference in Chicago, October 1-4, 2011.

Giving remote access to content and wider networking opportunities for attendees and international members, VIVA Creative designed a custom virtual environment to simulate the live exhibit experience, NACS Show Virtual. In the space, attendees find background information on featured products, event tracks, exhibitors and have an exclusive opportunity to participate in a Q&A with keynote speakers.

"NACS represents an industry that is always using new consumer technologies, and their virtual show is a natural progression because it is bringing the premier event of the industry into the digital space to provide greater access, information and benefit to more people," said Evan Chapman, VIVA Creative president, virtual solutions.

VIVA Creative led strategy development for the networking feature of NACS Show Virtual, "Attendee Connect," an online platform for retailers to view LinkedIn-integrated attendee profiles, request meetings, share conference agendas and communicate. Full social media integration encourages attendees to invite peers into the environment from social platforms. Attendees may also widen industry reach and learn of new connections with a feature to finalize meetings on a shared social calendar.

In addition to the full-scale virtual environment, to celebrate its 50th anniversary NACS is offering complimentary registration for a webcast of the NACS Show Opening General Session. The webcast will air Monday, October 3, 2011 at 1:00pm ET / 12:00pm CT.

For more information and to register for the NACS Show Virtual or the complimentary webcast, visit

About VIVA Creative

VIVA Creative is a global creative agency focused on content, experiential, virtual, and digital marketing. The agency delivers innovative solutions for worldwide clients including General Electric, Marriott, AIPAC, Galderma, Bayer, and other global brands. For more information, please visit

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