Metro Toronto News

Metro Toronto News

September 16, 2005 18:25 ET

NADbank Confirms Metro as Canada's Number One Free Daily Newspaper

TORONTO, ONTARIO--(CCNMatthews - Sept. 16, 2005) -

Metro Toronto remains City's #1 free daily paper and overall #2 paper in reaching Torontonians!

According to results of the 2005 NADbank Inc. (Newspaper Audience Databank), Supplementary Report, Metro Toronto and Metro Montreal combined, which were launched in 2000 and 2001 respectively, showed an increase of 93,300 readers adults 18+ over the previous 2004 Study to reach an unprecedented 1,393,300 readers a week. Metro Toronto continues to be the number one free daily for the city, as well as the second most widely read daily publication, capturing a 20 % cumulative share over a five-day period.

According to Stephane Gagne, Publisher and Managing Director of Metro Toronto and Metro Montreal, the NADbank report confirms the strong position of the publications amongst young, urban, professionals between the ages of 18 to 49. "Over the past five years, Metro has tapped into a new and non-traditional readership. In fact, since 55% of Metro Toronto readers are exclusive, this is a significant number of adults that provide a valuable audience for advertisers."



Highlights of the study include:

- Metro Toronto maintains its market share of 10% daily readership
with 399,300 adult readers

- Metro Montreal maintains its market share of 10% daily readership
with to 265,000 adult readers

- Weekly readership:

- Toronto increased by 4 % to 820,100 adults

- Montreal increased by 12% increase, 573,200 adults

- Market share for Metro is 20% in Toronto and 20% in Montreal

- Metro Toronto reaches the highest number of female readers
among free dailies within the CMA, and ranks second among
all dailies in the marketplace within the City.

- 55% of Metro Toronto readers are exclusive

- 79% of Metro Toronto readers have a post secondary education or
higher.

- 45% are university graduates while 35% have a household income of
$75,000 or more.

- 72% of Metro Toronto's weekly readers are between the ages of 18
to 49, with 38% between 18 and 34 years of age


These results prove the Metro format has become a favourite choice for young, educated, and professional adults, (whom we affectionately call Metropolitans), since it can be read cover to cover in less than 30 minutes. It provides a unique combination of local, national, international, entertainment and sports news to appeal to a broad range of readers within the community.

Thriving on the success of Toronto and Montreal, Metro launched two new editions in Vancouver and Ottawa in March of this year, with a combined circulation of 160,000 copies.

About Metro

Metro Toronto is part of the Metro International group. In Canada Metro also publishes Metro Montreal (a French version), Metro Vancouver and Metro Ottawa. Metro is the largest and fastest growing international newspaper in the world with 57 daily Metro editions in 81 major cities in 18 countries in 17 languages across Europe, North and South America and Asia. Metro has a unique global reach -- attracting a young, active, well-educated audience of more than 15 million daily readers and over 33 million weekly readers. Metro has an equal number of male and female readers and 70% are under the age of 45.

Metro International S.A. 'A' and 'B' shares are listed on the Stockholmsborsen 'O-List' under the symbols MTROA and MTROB.

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