SOURCE: Network Advertising Initiative

Network Advertising Initiative

February 13, 2009 16:31 ET

NAI Issues Open Invitation to Briefing Call to Address Complexities of FTC Staff Report on Behavioral Advertising

KENNEBUNK, ME--(Marketwire - February 13, 2009) - The Network Advertising Initiative (NAI) announced today that it will be inviting open participation in a conference call to address the complex issues of the FTC Staff Report on Behavioral Advertising, released yesterday. The call, to be held Tuesday, February 17 at 1:00 pm EST, will allow all participants to gain insight into the NAI's 2008 participation in the issues addressed in the report and its initiatives moving forward in 2009.

The 48-page report expanded on the guidelines released by the FTC in December 2007 regarding transparency and consumer control; reasonable security and limited data retention; consumer consent for major changes to existing privacy policies; and affirmative consumer consent for using sensitive data for behavioral advertising. The report acknowledges the complexity of the issues and the reality that finding a solution will be no easy task.

"We believe that the issues addressed in this report are highly complex and will require a great deal of broad coalition-based work," said Justin B. Weiss, associate counsel, Network Advertising Initiative. "As such, we want to open this call to the industry and members of the press so that we can provide education and responses. Maintaining a dialogue during this process is paramount as we work toward the right comprehensive, consumer-protective solution for the marketplace."

For details, including access information, please contact Morgan McDowell at morgan@blastpr.com, or 919-833-9975 ext. 12.

About the NAI:

The NAI (Network Advertising Initiative) is a cooperative of online marketing companies committed to building consumer awareness and reinforcing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI meets these concerns with effective industry self-regulation and sensible protections for consumers. To learn more, visit www.networkadvertising.org.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR on behalf of NAI
    Email Contact
    919.833.9975 x.12