Naked Boxer Brief Clothing Inc.

Naked Boxer Brief Clothing Inc.

September 15, 2010 03:38 ET

Naked Boxer Brief: Style by Jury's Bruce Turner Gets Naked™

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 15, 2010) -

Editor's Note: There is a photo associated with this press release.

After wrapping up eight successful seasons of W Network's top rated show, Style by Jury, Gemini nominated TV Host Bruce Turner takes his quick wit, charm and rock hard abs to Canada's hottest new underwear line, Naked Boxer Brief™.

Bruce joins Naked Boxer Brief™ as Spokesperson and Model, plus Advisor to the Board.

"Bruce reflects the integrity and sexiness of our brand. He's a philanthropist and everything about Bruce's attitude and commitment to personal health, fashion and society was exactly what were looking for to represent our premium made in Canada brand," says Naked Boxer Brief's™ President and CEO, Joel Primus.

A Canadian, Bruce holds an Honours Degree from the University of Toronto. Since 2004 Bruce has been Host of the fashion reality TV show Style by Jury, which airs in over 40 countries (W Network in Canada, NBC in USA). Prior, Turner was a Host of the reality TV show Strip Search and hosted Rock 'N' Roll PlayStation which aired on MuchMusic.

"When we re-grouped after Dragon's Den, Bruce was immediately top of mind. A key part of our company culture and brand is to inspire others, and you can see that trait in Bruce on Style by Jury through his unique ability to connect with people and positively change their outlook on life," explains Ross Brown, Naked Boxer Brief's™ Chairperson.

"After eight successful seasons of Style by Jury I'm looking forward to a new venture with Naked Boxer Brief™. The company's entrepreneurial spirit and up beat attitude, combined with a great product, made it an easy decision for me to Get Naked™," says Turner with his trademark charming smile.

About Naked Boxer Brief™

Launching in the last half of September 2010 at Boys' Co. (Vancouver), Got Style (Toronto) and Holt Renfrew (Vancouver and Toronto), Naked Boxer Brief™ is Canada's newest and sexiest high fashion Men's underwear line. Made with an Italian knit microfiber fabric produced using distilled water from the Italian Alps and assembled in Vancouver with a seamless design and no tags, it feels like you're wearing nothing at all. Three styles are available in white (available only at Holt Renfrew) and black: Boxer, Boxer Brief, and Brief. Each garment is presented in a simple, elegant gift box produced in Vancouver.

Naked Boxer Brief™ originally debuted on CBC's reality TV Show, Dragon's Den on September 30, 2009. Unsuccessful at striking a deal on the show, Founder Joel Primus soon after had a chance encounter with Canada's top aviation marketing expert, Ross Brown. The two joined forces to prove the Dragon's wrong, convincing WestJet co-founder, Tim Morgan, to help finance the start up and join their Board, plus Bruce Turner, Host of Style by Jury (W Network, NBC), to join their team as Spokesperson, Model and Advisor. See "Our Story" for further background.

For an overview of Bruce Turner's Bio, please visit the following link:

To download sample Bruce Turner Naked Boxer Brief™ Fall 2010 Ad Campaign Photography, please visit the following link:

To view the photo associated with this press release, please visit the following link:

Contact Information

  • Naked Boxer Brief Clothing Inc.
    Joel Primus
    President and CEO
    (877) 592-4767
    Naked Boxer Brief Clothing Inc.
    Bruce Turner
    Spokesperson, Model and Advisor
    (877) 592-4767
    Twitter: @NakedBoxerBrief