SOURCE: Naked Princess

Naked Princess

February 10, 2012 12:13 ET

Naked Princess Premieres Luxury Lingerie at Curve Expos

Former President of Ed Hardy, Henry R. Mandell Named Chief Operating Officer/Chief Financial Officer of New Luxury Brand

BEVERLY HILLS, CA--(Marketwire - Feb 10, 2012) - Naked Princess, the new Southern California luxury brand producing couture lingerie, scent-based beauty & body products, and original digital content at, premieres its first two collections at this month's CURVExpo on February 11-13 at The Las Vegas Sands Expo Center (booth 311) and on February 21-23 at Jacob K. Javits Center (booth 510) in New York. Along with showcasing its current and upcoming collections, the company also announces its newest addition to its executive team, Henry R. Mandell as Chief Operating Officer/Chief Financial Officer. Buyers and press will have the opportunity to meet him and Naked Princess' Co-Founder/Chief Creative Officer Becca B. Frank in both markets.

Participation at Curve represents Naked Princess' first major B2B program for wholesale distribution. Mandell is focused on securing a national network of high-end boutiques and at least one select, luxury department retailer. "We are very excited by the acceptance of our lingerie and beauty products thus far," states Mandell. "The feedback for both the lingerie and beauty lines from high-end retailers and spas has been overwhelmingly positive. We're participating in the shows to evangelize our fresh point of view to help empower women to live beautifully, love deeply and reign joyfully." Along with this wholesale initiative and its own state of the art e-commerce site, the company is working with stylists and personal shoppers in previewing the merchandise to high net worth clients, celebrities and media.

While serving as the President of Ed Hardy, Mandell is credited with taking the premium lifestyle brand company from $15 million to $275 million in under three years. After selling his equity stake, Mandell spent the past few years consulting for growing companies with Tatum LLC, a leading national management services firm. "His ability to rapidly grow young businesses and fuse e-commerce with traditional distribution is what attracted us to Henry," shares Co-Founder Frank. "He is eager to experiment with new solutions while relying on true tested programs that yield strong results."

Naked Princess will present its new luxury collection of all Chantilly lace lingerie ($176-$595 MSRP) for delivery starting late summer. The company will also show its new custom scent, Fleur de Vivre in four body and boudoir products.

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Based in Beverly Hills, CA, Naked Princess is a new luxury lifestyle brand that believes "boudoir is a state of mind" and has created a sophisticated online world, couture lingerie, eco-chic scent-based body & lip products, and digital content to spread their lifestyle vision. The brand celebrates romance, beauty, and femininity with a fresh California perspective and inspires women to live beautifully, love deeply, and reign joyfully.

Contact Information

    Michael Montanez
    Director of Marketing & PR
    Email Contact
    310.271.1199 ext. 117


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