SOURCE: NAMM

December 15, 2008 08:00 ET

NAMM, 'Sesame Street' and Music for All to Create a 'Musical Extravaganza' Float for 2009 Rose Parade

CARLSBAD, CA--(Marketwire - December 15, 2008) - NAMM, the trade association of the international music products industry, today announced it will create a float for the 2009 Tournament of Roses Parade that represents a "musical extravaganza."

Overflowing with live music and depictions of how much fun playing music can be for everyone, the NAMM float will be a special feature for the overall parade theme of "Hats Off to Entertainment."

The108-year-old organization is returning to the parade for the sixth year in a row and is once again showcasing its message to the general public about the powerful and proven benefits of playing music for people of all ages.

The NAMM float is being created in collaboration with "Sesame Street" and Music for All. Sesame Workshop is the nonprofit educational organization behind "Sesame Street" and a well-known advocate for integrating music into its program to help children viewers learn and grow. This is the fourth year that "Sesame Street" has collaborated with NAMM on a float for the Tournament of Roses Parade.

Music for All's mission is to create, provide and expand positive life-changing experiences through music for all. In honor of celebrating music, the organization has formed its Bands of America Honor Band comprising more than 300 high school band members hailing from across the nation, which will march alongside this year's NAMM float.

Combining the missions and commitment of these three organizations, the NAMM "mega" float will highlight the many wonders of making music for all people to enjoy.

"The Rose Parade is a great event that is enjoyed by millions each year and we're excited to participate once again with our partners Sesame Workshop and Music for All on this very special parade entry to promote the many benefits of playing music," said Joe Lamond, president and CEO, NAMM.

For more details about NAMM's float in the Rose Parade, go to http://www.namm.org/news/press-releases/namm-sesame-street-and-music-all-create-'musical-e. For more information about how to start playing music go to www.wannaplaymusic.com.

About NAMM

NAMM is the not-for-profit association that unifies, leads and strengthens the $17 billion international musical instruments and products industry. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org or call 800-767-NAMM (6266).

Contact Information

  • MEDIA CONTACT:
    Kymberly Drake
    Public Relations Manager
    NAMM
    760-438-8007, ext. 162
    Fax: 760-438-8257
    Email Contact

    Scott Robertson, APR
    Director of MarCom
    NAMM
    760-438-8007, ext. 102
    Fax: 760-438-8257
    Email Contact