SOURCE: HealthTap

HealthTap

October 24, 2013 11:00 ET

Nan-Kirsten Forte Joins HealthTap as Chief Customer Officer, Driving New Era of Customer Focus in Healthcare

Industry Veteran Brings Passion and Proven Track Record to Build Next Generation of Digital Health

PALO ALTO, CA--(Marketwired - Oct 24, 2013) - HealthTap, the company leading the mobile revolution in healthcare, today announced that Nan-Kirsten Forte has joined the company as its Chief Customer Officer. The former Chief Innovation Officer of WebMD, Forte will play a pivotal role in developing the future of digital health and personal health management at HealthTap. Forte will drive HealthTap's customer-centric strategy transforming the healthcare experience for both doctors and patients with access to instant connectivity, support, and genuine care via mobile and online channels.

Forte has a proven track record of building successful health brands. Forte grew WebMD's audience from 1M to 100M organically and brought the company to sustainable profitability. As an active driver of the first wave of online health, Forte also built the WebMD brand and related consumer products. She lead early innovation efforts by creating a series of successful firsts, including the first daily health newsrooms and the first symptom checker and the first WebMD Magazine, a mainstay publication in doctor's offices around the country. Forte brings a wealth of experience and expertise to HealthTap, where she will help build the next generation of access to the most trusted health information and care.

"The time has come to revolutionize doctor-patient relationships," Forte said. "Social networks and mobile devices are connecting people all over the world in new ways. HealthTap's platform leverages those alongside cloud computing and big data to provide people with ubiquitous access to highly personalized, timely, and relevant information. With HealthTap's technology doctors are more motivated than ever before to help people become informed and more engaged in their health and wellness. By delivering truly individualized information from many doctors to one person, in real time, HealthTap has become the defining innovative solution for today's fast paced, health-conscious lifestyles. I'm excited to join the company as it scales up to help everyone live healthier happier lives." 

"HealthTap's potential is far greater than the first wave of online health information," said Forte. "I share HealthTap's passion and vision to re-humanize healthcare by focusing on the customer's unmet need for greater peace of mind by enhancing and extending the days we get to live happier, lives." As HealthTap's new Chief Customer Officer, Forte will facilitate the rapid growth and engagement of HealthTap's millions of customers and network of more than 50,000 doctors. 

"HealthTap is focused on the human being that's at the center of every health interaction," said Ron Gutman HealthTap's Founder and CEO. "We're continuously working on new ways to revolutionize access to care, and this is what drives us to attract the world's best and brightest people to build the most trustworthy platform to connect customers with caring doctors everywhere. As our new Chief Customer Officer, Nan takes extremely seriously the groundbreaking notion that those who use healthcare are customers who require immediate gratification and a better user experience that we need to diligently serve every day. With her help, HealthTap will take digital healthcare to the next level and deliver not just information, but truly personal care."

About HealthTap

HealthTap is the best way to connect with the most trusted health information and doctors. With top-rated web and mobile apps, HealthTap offers immediate and free access to personalized, reliable, and trusted health answers and tips from a network of over 50,000 U.S.-licensed doctors. Sign up today and download HealthTap's free apps for iPhone, iPad or Android at www.healthtap.com.

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