SOURCE: NanoMarkets


January 03, 2011 10:26 ET

NanoMarkets Announces Availability of Transcripts From Firm's Teleconference on Business Case for OLED Lighting

GLEN ALLEN, VA--(Marketwire - January 3, 2011) - Industry analyst firm NanoMarkets today announced that it has released the transcripts from its December 14, 2010 teleconference that presented findings from its report, "The Business Case for OLED Lighting." Persons interested in requesting a copy of the transcript for the event may do so on the firm's website at

About the report:

This report provides a guide to what OLED manufacturers will have to achieve before they can move beyond the current low-volume "designer lighting" phase. It considers not just the general illumination market, after which OLED lighting makers are mostly chasing, but also the business case that can be made for using OLED lighting in architectural and automotive lighting. In each of these segments it takes a look at how OLED lights can compete with other lighting types, especially LED and fluorescent lights.

In this report, NanoMarkets also sets out what it will take to turn OLEDs into the "light bulb of the future," including design, performance and pricing considerations. And with regard to pricing, it examines how consumers will adapt to pricing based on total cost of ownership models and which segments of the user population will adapt to it fastest.

This report analyzes the key issues that establish the business case for OLED lighting in its various addressable markets. It is based on NanoMarkets' ongoing program of personal and telephone interviews in the OLED lighting space, as well as our company's extensive database of information in this space; NanoMarkets was the first industry analyst firm to cover the OLED lighting space. NanoMarkets has also drawn on the firm's OLED lighting market forecasts, which are updated regularly.

About NanoMarkets:

NanoMarkets tracks and analyzes emerging market opportunities in energy and electronics markets created by developments in advanced materials. The firm has published numerous reports related to organic, thin film and printable electronics materials and applications.

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