SOURCE: NanoMarkets


December 21, 2010 15:08 ET

NanoMarkets Releases Preview From Report, "The Business Case for Building Integrated Photovoltaics"

GLEN ALLEN, VA--(Marketwire - December 21, 2010) - NanoMarkets has released a preview from its upcoming report titled, "The Business Case for Building Integrated Photovoltaics" that will be released the week of December 27, 2010. The excerpt and additional details about the report are available at

About the report:

NanoMarkets believes the photovoltaics industry is at a crossroads. A combination of factors now threatens to return the PV industry back to little more than a niche market. At the same time, PV technology is maturing and there is a growing realization that standard PV panels are becoming commoditized. The combination of reduced subsidies and commoditized products is not an attractive environment for solar panel manufacturers to make money and perhaps by now some of the old timers in the PV industry are chalking up the current situation as just another disappointment in an industry that has seen its fair share since the 1970s. 

However, NanoMarkets believes that PV may not only be "saved" by building-integrated PV (BIPV) but may actually flourish as a result of it. What BIPV does is to bring an entirely new value proposition to the PV market both in terms of cost and in terms of aesthetics. And as a result, BIPV promises the PV industry an opportunity to create new higher value products, exactly what an industry with a commoditizing product set required. The purpose of this report is to explain how the BIPV business case can best be made. 

In its report NanoMarkets provides a thorough examination of the key factors that prove out BIPV as a viable offering and gives readers a clear understanding of how manufacturers can assign value to the aesthetics of solutions, the particular selling points of specific markets and how they can best justify their products to the various customer segments. This analysis draws on both NanoMarkets' long experience of analyzing the PV industry and the strategies of the firms in the BIPV market. It will provide valuable insight to firms currently active in the BIPV sector, those planning to enter it, and the investors who back them. 

About NanoMarkets:

NanoMarkets tracks and analyzes emerging market opportunities in advanced materials and emerging energy and electronics markets. Visit for a full listing of NanoMarkets' reports and other services.

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