SOURCE: Baynote

December 06, 2007 08:30 ET

NASA Takes Off With Baynote-Powered Social Search & Recommendations

eTouch Systems Leverages Baynote's Socially Driven Search as Part of Website Redesign

CUPERTINO, CA--(Marketwire - December 6, 2007) - Baynote, Inc., a leader in intent-driven product and content recommendations for the business web, today announced that eTouch Systems, Prime Contractor for NASA's award winning public website, has selected Baynote as part of a major website redesign. Baynote's Social Search and Recommendations, based on its patent-pending UseRank™ technology, is being used on to improve the effectiveness of search results and deliver the best content to site visitors.

"NASA's website is an extensive resource for diverse audiences, from children and educators to scientific researchers and government employees," said David Valliere, federal program manager, eTouch Systems. "We recommended Baynote to NASA to improve their online community's experience based on Baynote's success helping other customers deliver the most relevant and engaging content to their site visitors."

Serving more than 15,000,000 visits per month from an audience that spans the globe, NASA's website is the Agency's primary window to the public and therefore serves multiple audiences, including students, researchers and space enthusiasts. With such dramatically different user groups and diverse multi-media content, traditional keyword search was insufficient for delivering accurate, relevant content. eTouch recommended Baynote's Social Search because of its ability to understand a visitor's true intent and produce results and recommendations that were most appropriate to each of's audiences. By capturing implicit site behaviors and adapting its responses appropriately, Baynote Social Search automatically tailors search results to each visitor based on the information they and their like-minded peers would find helpful -- regardless of whether it is text content, images, videos, or animation.

"We are thrilled to be working on the project with eTouch; NASA is an inspiring organization with a wealth of scientific knowledge to share," said Jack Jia, CEO of Baynote. "eTouch has been a great partner for Baynote, and we are eager to help improve the user experience on NASA's website."

About eTouch Systems

eTouch Systems Corporation is a leading provider of enterprise-class Web 2.0 collaboration solutions and consulting services that help everyone in an organization of any size "get on the same page" to share their collective knowledge, insights and creativity. Companies like NASA, Alcatel-Lucent, Citrix, Johnson & Johnson, Siemens, Teleroute and Becton, Dickinson and Company use the SamePage wiki to improve collaboration, save money and streamline decision making. Founded in 1998, eTouch is privately held and self-funded with corporate offices in Fremont, CA, Mumbai and Pune, India. Learn more about eTouch at

About Baynote

Launched in 2006, Baynote delivers on-demand recommendation technology and social search for websites. By automatically displaying the best content and products, Baynote increases online revenue, leads and impressions. Baynote's patent-pending UseRank™ technology taps into the collective wisdom of the silent majority without collecting any explicit feedback. Over 60 eCommerce, media, and enterprise customers including Motorola, Network Appliance and US Appliance use Baynote Recommendations. For more information, please visit

Baynote™, UseRank™ and BrandRank™ are registered trademarks of Baynote, Inc.

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