SOURCE: Business Review Australia

Business Review Australia

May 18, 2011 17:13 ET

Natalie Sella, General Manager of Elizabeth Arden Australia, Reveals the Secrets to Maintaining Legacy and Innovation With Business Review Australia

SAN DIEGO, CA--(Marketwire - May 18, 2011) - In an interview with Business Review Australia, Natalie Sella, General Manager of Elizabeth Arden Australia discusses how the brand has carried on its founder's vision and built a presence from New York to Australia and beyond.

Elizabeth Arden continually ranks in the top ten beauty brands in Australia because of its strong brand awareness and its ability to establish itself as a regular staple in beauty consumers' purchase portfolios. "It's one thing to have a great brand and great products, but that means nothing without great people to bring it all together," says Jones in the interview.

Read the full article, here.

About Elizabeth Arden

Few companies can claim the legacy or spirit that Elizabeth Arden has developed over the past century. Since 1910, when Elizabeth Arden opened its first iconic red door on Fifth Avenue in New York City, the company has grown into a $1.3 billion company with products sold in over 100 countries -- quite impressive for a business that started 100 years ago when Miss Arden borrowed $6,000 from her brother to open a beauty salon. Visit for more information.

About Business Review Australia
Business Review Australia is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Australia. Business Review Australia is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit

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