SOURCE: Cooper Holding Corp

Cooper Holding Corp

May 24, 2011 13:00 ET

National Advertising Campaign Launched by Cooper Holding Corp

COTTAGE GROVE, TN--(Marketwire - May 24, 2011) - Cooper Holding Corp (PINKSHEETS: SHAR), a publicly traded company engaged in the wholesale and retail sale of a diverse line of outdoor products through its wholly owned subsidiary Cooper Hunting Industries, Inc., is pleased to announce the launch of their first national advertising campaign in support of their already established Cooper Hunting Industries, Inc., brand. We plan to have our brand sold to consumers through several marketing channels including: 15 & 30 second TV Commercials, National Print Ads, Big Box Retailers, Internet Web Stores, On-line Affiliate Network Marketing, Short form Infomercials, Radio Spots, E-Coupons & Newsletters, Paid Inclusion and Custom email, Full Color Catalogue and National Expos across the United States.

Our initial one-year advertising campaign will showcase the following:

  • National Television USA - Featuring our full range of patented hunting blinds and accessories, the new ad campaign focuses on delivering a reliable range of products that exceeds consumers' needs and expectations. Viewers will come to know the value of Cooper's line of products, and come to rely on the certainty and trustworthiness that comes from purchasing our complete product offerings. The commercials will air in rotation from July-October of this year and January-April 2012 in order to maximize on the ideal time of year our target audience seeks product offerings such as ours ahead of respective hunting seasons.

  • Worldwide Social Media - Our pending viral marketing initiatives will allow us to target, engage and reward early adopters and our brand-loyal customers so that they become the fuel that propels our brand awareness to the next levels of growth.

  • Print Ads - A broad range of small, mid-size and full-page ads for Cooper, strategically placed in a number of national and regional publications.

  • Full Color Catalogue - Create a full color catalogue of all our blinds and accessories for release in December of this year.

  • National Expos - We are currently scheduling 20 Hunting Expos across the United States and will begin booking booth space this week. These shows begin in July and run through September. Once booked, these shows will be listed on our Cooper Hunting website and will not yet include the shows we will do January through April 2012:

Vice President Timothy L Durant summarizes, "Our diverse line of outdoor products are so unique we decided to implement a multi-faceted mass market advertising approach which will appeal to as wide a market demographic as possible. Our full scale advertising campaign will promote our ever increasing proprietary product line-up and reinforce the message that customers worldwide can count on Cooper for all of their hunting blinds and accessories needs. We are very excited to launch all these strategic advertising platforms where our customers and prospective consumers frequent, so that we can more broadly demonstrate how Cooper is distinguishing itself in the competitive outdoor products and accessories marketplace."

CEO Dan Cooper concludes, "Cooper Holding Corp is focusing on projects that expand our already established retail footprint, as well as bring future value, increased revenues and new product lines to our wholly owned operating company, Cooper Hunting Industries, Inc. As we work towards all our objectives and financial goals for this year, it is imperative to all of us at Cooper Holding Corp., that our core investors and the general investing public understand how important it is for us as a company to be as communicative and transparent as possible. These initial steps, along with our commitment to growth without negatively affecting our shareholders equity, have become the official mantra of our daily activities as we enter a new era of exciting growth over the next 12 months."

Additionally, the Company has now processed the majority of the paperwork involved in order to become fully compliant with OTC Markets, Inc. and confirms that they are in fact seeking 'fully reporting' market tier status with OTC Markets, Inc, over the near term horizon.

CEO Cooper in closing, "We are firmly committed to fulfill all the necessary steps in order to create full transparency with OTC Markets ( and instill a strong sense of value for our core shareholders and prospective investors moving forward. I'm very much looking forward to providing several key details on all our new growth endeavors, branding initiatives, expanding product lines, potential acquisitions and increased transparency efforts, as we initiate a new era of communication and cultivate a strong sense of intrinsic shareholder value moving forward."

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Safe Harbor Statement:
Matters discussed in this release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this release, the words "anticipate," "believe," "estimate," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein, and while expected, there is no guarantee that we will attain the aforementioned anticipated developmental milestones. These statements are based on Company expectations and are subject to risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the economic impact, competitive and other factors affecting the Company and its operations, markets, product, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently.

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