SOURCE: NetPlus Marketing

NetPlus Marketing

August 25, 2009 13:23 ET

National Apparel Retailer Deb Shops and NetPlus See 1000 Percent Growth at

Project Runway Winner, Designer Jay McCarroll, Helps Find the Next "Deb Girl"

CONSHOHOCKEN, PA--(Marketwire - August 25, 2009) - Teen apparel retailer and mall staple Deb Shops, along with digital agency NetPlus Marketing, today announced that they are experiencing impressive initial results across digital platforms in response to the brand's all-online model search. In the first four weeks alone, has seen over 25,000 registrations and over 5,000 model entries, a growth of approximately 1000 percent over the first week. The Model Search microsite is supported by in-store signage, email, search engine marketing, Facebook, MySpace and YouTube, and these channels are showing bolstered results as well. These numbers are expected to continue to skyrocket until registration closes at midnight on August 29, 2009.

"Deb Shops is thrilled to be working with our digital agency NetPlus Marketing and Jay McCarroll to help us find the next Deb Girl," says Joe Kassa, VP of Brand, E-Commerce and Visual. "Deb Shops is about real teens that are smart, savvy, confident and fun. They live online, so what better place to conduct our search?"

To enter, girls between ages 14-25 can visit to register, upload photos and answer a set of questions designed to capture their personality and how they might reflect and represent the Deb Shops brand personality. Fashion designer and Project Runway's debut winner Jay McCarroll has been tapped as a judge to help select the winner.

"I think Deb Shops is awesome, and I'm glad they asked me to be a part of this contest," said Jay McCarroll. "I'm all about budget-conscious fashion, and love that they sell plus size clothing along with their juniors line; more teen retailers should be doing that."

The winner will be selected based on three rounds of judging from fashion designer Jay McCarroll, Deb Shops and votes from the Deb Model Search website. The first round of voting starts on August 30 at Finalists will be selected the week of September 14, 2009 with a winner announced the week of October 2. The winner will appear in a photo shoot, on the Deb Shops Web site, in a Seventeen Magazine ad, and on posters in the retail chain's 350+ stores around the country. She'll also take home a prize package valued at $5,000 including Deb clothing, accessories and other goodies.

About Deb Shops:

DEB Shops specializes in junior and plus-sized merchandise for women aged 13 to 25 with more than 340 retail stores in the United States, as well as online at The leading teen retailer focuses on popularly-priced, fashionable, coordinated apparel to the junior-sized and fashion-conscious teen female in sizes ranging from 0 through 26.

About NetPlus Marketing:

A top 50 full-service digital marketing agency based outside Philadelphia, NetPlus Marketing guides leading brands through the interactive landscape to advance their businesses, leveraging the industry's most sophisticated technologies and dynamic media channels. With a 13 year legacy of innovation focused on measurable value and results, NetPlus has delivered award-winning online marketing and advertising programs for clients such as AstraZeneca International, CertainTeed, Deb Shops, Inc., Hunt's, Independence Blue Cross, Orville Redenbacher, Parkay, Harriet Carter, Lane Bryant, RO*TEL, Tale of Two Cities (Broadway Production) and Universal Studios. To learn more about how NetPlus is paving the way for a new digital marketing and corporate philosophy that will drive business for decades to come, please visit:

About Jay McCarroll:

Jay is the first winner of the hit reality TV show, Project Runway. He studied Fashion Design at the former Philadelphia College of Textiles and Science, now Philadelphia University, where he also currently teaches. Over the years Jay has sold his collection in boutiques, owned his own shop, launched a documentary, designed a customer fabric line and currently operates an online apparel boutique, the Colony at Jay, like Deb, is based in Philadelphia and is enthusiastic about bringing affordable fashion to teens.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for NetPlus Marketing
    919-833-9975 x.12
    Email Contact