SOURCE: Paciolan


June 12, 2012 13:00 ET

The National Association of Collegiate Directors of Athletics Partners With Paciolan to Launch Social Media Platform

Via Facebook and Twitter, the Platform Connects College Athletics Administrators From Across the Country

IRVINE, CA--(Marketwire - Jun 12, 2012) - Paciolan, a leading provider of ticketing, marketing, and fundraising solutions for more than 500 live entertainment organizations, including 105 college athletics institutions, today announced that the National Association of Collegiate Directors of Athletics (NACDA), has partnered with the company to launch the PAC Social Media platform for the NACDA Facebook page. Through this partnership, NACDA members will be able to connect, share ideas, and interact with athletics administrators and fellow members on Facebook and Twitter. NACDA is a 47-year-old professional and educational association that serves more than 6,500 college athletics administrators at more than 1,600 institutions throughout the United States, Canada and Mexico.

"As part of our strong commitment to our members, we continue to seek out solutions to advance educational opportunities that can help them succeed in their work," said Bob Vecchione, executive director of NACDA. "With PAC Social Media, they'll be able to connect with their peers to network and share best practices, engage with our staff for support and receive access to important programs and services -- all aimed at helping them to achieve their goals."

The social media solution is now live on the NACDA Facebook page featuring two tabs with engaging content for members leading up to the Association's 47th Annual Convention, June 22-28. The "2012 Convention" tab features a countdown clock to the convention, a preview of key general sessions, a "Photo Gallery" that showcases 2011 conference highlights, and a spotlight on convention sponsors. On the "Membership" tab athletics administrators can enter to win a free registration to the 2013 convention by registering through a Facebook sweepstakes application. Here, members can also submit their own personal convention photos for NACDA's digital scrapbook and become eligible to win a digital camera.

"PAC Social media creates limitless opportunities for member education, content creation, event promotion, engagement and networking," said Julie Work, assistant executive director, NACDA. "Providing our members with PAC Social Media will give them important resources that can help them tackle day to day challenges and develop solutions that that can take their athletics initiatives to the next level."

The PAC social media solution enables the NACDA staff to more easily manage all their social media channels through user management, conversation management and content management tools. User management enables granular permissions to be granted to staff, interns or officers within the association to post content to the NACDA Facebook page, Twitter or LinkedIn accounts, all while allowing the social media owner to approve the posts. Conversation management helps NACDA to better monitor and execute two way communications across all social media channels by flagging key words or terms for instant follow up, such as "membership" and triggering automatic responses to the appropriate internal owner. Scheduling posts in advance to all social media channels through a single interface is another conversation management feature. Content management allows NACDA to quickly update their Facebook tabs with new engaging "sapplets" with a drag and drop interface allowing them update videos, photo galleries, sweepstakes, games or any of the 32 social applications available in the PAC Social Media suite. All of these activities and interactions are monitored and measured through a comprehensive reporting dashboard to show social media trending and engagement metrics across all channels in a single location.

"We're very excited to be partnering with NACDA to implement our industry-leading social media solution," said Craig Ricks, vice president of marketing for Paciolan. "We've been a long time partner with NACDA and their affiliate associations, and are thrilled to help connect these thought leading institutions with their members throughout the year via social media."

NACDA, now in its 47th year, is the professional and educational association for more than 6,500 college athletics administrators at more than 1,600 institutions throughout the United States, Canada and Mexico. More than 2,200 athletics administrators annually attend the NACDA Convention. Additionally, NACDA administers 12 professional associations, including six for the separate business units that report directly to the athletics directors. For more information on NACDA, visit

About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

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