SOURCE: Marketwire

Marketwire

June 05, 2009 07:00 ET

National Association of Hispanic Journalists (NAHJ) Names Marketwire Official Wire Service

Partnership Ensures Extensive, Targeted News Distribution Options for Reaching America's Domestic and Hispanic Media Markets

TORONTO--(Marketwire - June 5, 2009) - The National Association of Hispanic Journalists (NAHJ), the largest professional organization for Latino journalists in the United States, recently announced its selection of Marketwire as exclusive newswire partner. This gives the NAHJ and its members the ability to promote news, events and professional development on behalf of the association and its chapters via comprehensive news distribution to key Hispanic media outlets and Spanish-language websites in the US, Canada, Mexico and Puerto Rico.

"NAHJ is very excited about this partnership and Marketwire's recognition of our efforts to increase the influence and presence of Latinos in US newsrooms," said Iván Román, NAHJ Executive Director. "This relationship will enable us to get more individuals and companies involved in our special events and programs."

Marketwire will also serve as the official wire service for NAHJ's 27th Annual Convention Media & Career Expo June 24-26, 2009. With the newswire as its exclusive distribution partner, NAHJ will benefit from:

  • Press release distribution via Marketwire's National Newsline and North American Hispanic Newsline, providing broad domestic coverage, guaranteed posting on more than 40 leading Spanish-language websites such as Notimex, Nosis, ProQuest and Agencia El Universal, distribution through NoticiasFinancieras, Marketwire's own news syndication service, and posting to the NoticiasDigitales digital news network.

  • Multimedia (embedded photos and video) and search engine optimization (SEO) enhancements to all NAHJ press releases, allowing for the distribution of rich content and increasing the association's online presence.

"Working with the NAHJ in this capacity means a direct connection between Hispanic media and Hispanic audiences," explained Jessica Strange, executive director of media relations, Marketwire. "Fostering the awareness of Hispanic journalism is key to NAHJ -- empowering the collective voice of its membership and promoting Hispanic culture are primary goals. By giving them access to the most appropriate, targeted channels for Hispanic news, Marketwire is helping NAHJ to achieve those goals."

For more information on any of Marketwire's communications solutions, including distribution via US Hispanic and Hispanic Top Metro Market newslines, please call 800-774-9473.

About the National Association of Hispanic Journalists

Founded in 1984, NAHJ's mission is to increase the percentage of Latinos working in our nation's newsrooms and to improve news coverage of the Latino community. NAHJ is the nation's largest professional organization for Latino journalists with more than 2,300 members working in English and Spanish-language print, photo, broadcast and online media. NAHJ is a 501 (c) (3) tax-exempt non-profit organization. For more information, visit www.nahj.org.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as The Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds.

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 20 offices on four continents. For more information, visit us at http://www.marketwire.com/.

Contact Information

  • For additional information:
    Bernadette Lee
    VP, Partner Relations and Media Services
    Marketwire
    416-814-2530