SOURCE: MediaValet, Inc.


April 28, 2016 09:00 ET

The National Ballet of Canada Selects MediaValet, Implementing an Innovative New 'En Pointe' Teaching Tool

VANCOUVER, BC--(Marketwired - April 28, 2016) - MediaValet Inc. (TSX VENTURE: MVP), a leading provider of cloud-based digital asset management software (DAMS) is delighted to announce that The National Ballet of Canada (the "National Ballet") has selected MediaValet to archive performance and choreography footage dating back over 65 years and make the footage available on-demand as a teaching and reference tool for the company's artistic, production and administrative staff and dancers. 

Having performed both classical and contemporary repertoires for over 10 million people since 1951, The National Ballet is the country's premier dance company. Every year, the National Ballet offers seasonal performances in Toronto, and on tour it performs in some of the most well-known venues in New York, Washington, D.C., and London, England. In addition to live performances, the company dedicates much of its time to outreach and education in communities that otherwise would not have the opportunity to learn and experience ballet as an art form.

Known for its innovation in dance, The National Ballet is embracing technology, such as the cloud and digital asset management software, in newfound ways. In addition to using MediaValet as a central library for all of its marketing assets and historical footage, the National Ballet will use MediaValet to enable new teaching methods. While instructing, the Company's Artistic Staff will have direct and on-demand access (using Microsoft Surface Pros and MediaValet) to 65 years of performance and choreography footage. This approach is meant to help make it easier for today's dancers to learn and improve dance techniques utilizing the expertise and experience of their Artistic Staff and that of great ballet dancers before them.

"With the advent of the cloud and new innovative solutions like MediaValet, we saw a unique opportunity to help our dancers and staff leverage all that has been achieved before them," commented Christopher Sonneman, Director of Technology at The National Ballet. "MediaValet's passion and dedication to their craft is a perfect match for our organization. We feel we've found a great technology partner that we can continue to innovate with for years to come."

The National Ballet of Canada will also be utilizing MediaValet's integration with Microsoft Active Directory, to enable single-sign-on for all of their dancers and staff, as well as Microsoft's newly announced Canadian data centres located in Toronto and Quebec City. 

"The National Ballet of Canada is a national treasure that has been a source of inspiration and pride for many on our team, and their families, for generations," commented David MacLaren, founder and CEO at MediaValet. "We're honored that the National Ballet chose MediaValet and we look forward to working and innovating with them for years to come."

About The National Ballet of Canada
One of the top international ballet companies, The National Ballet of Canada was founded in 1951 by Celia Franca. A company of 70 dancers with its own orchestra, the National Ballet has been led by Artistic Director Karen Kain, one of the greatest ballerinas of her generation, since 2005. Renowned for its diverse repertoire, the company performs traditional full-length classics, embraces contemporary work and encourages the creation of new ballets as well as the development of Canadian Choreographers. The company's repertoire includes work by Sir Frederick Ashton, George Balanchine, John Cranko, Rudolf Nureyev, Glen Tetley, John Neumeier, William Forsythe, James Kudelka, Jiří Kylián, Wayne McMcGregor, Alexei Ratmansky, Christopher Wheeldon, Crystal Pite and Aszure Barton. The National Ballet has toured in Canada, the US and internationally with recent appearances at Sadler's Wells in London, England, The Music Center in Los Angeles and Lincoln Center's David H. Koch Theater in New York City.

Photo Credit: Artists of the Ballet in Giselle, onstage June 15 - 19, 2016 at the Four Seasons Centre for the Performing Arts. Photo by Aleksandar Antonijevic.

About MediaValet Inc.
MediaValet stands at the forefront of the cloud-based digital asset management industry. Built exclusively on Microsoft Azure and available on 26 highly secure and hyper scalable Microsoft data centers around the world, MediaValet is uniquely equipped to meet the digital asset management needs of any organization, no matter its size, its industry or its location. Cutting-edge technology, exceptional product design, and unlimited friendly customer service are at the core of MediaValet's DNA -- ensuring exceptional customer and user experiences are delivered at all times.

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