National Bank Financial Group

National Bank Financial Group
Quebec Breast Cancer Foundation

Quebec Breast Cancer Foundation

June 25, 2009 13:29 ET

National Bank Financial Group Donates $415,000 to Give Hope to all Quebec Women

MONTREAL, QUEBEC--(Marketwire - June 25, 2009) -

ATTN Photo editors: A photo for this release will be available on the picture wire of The Canadian Press

For the fourth year in a row, National Bank Financial Group is proud to become a partner in hope with the Quebec Breast Cancer Foundation by making a major donation of $415,000. Thanks to National Bank Allure MasterCard holders, nearly $1.5 million has been given to the Foundation since 2006. These donations aim to make a significant contribution to supporting women who find themselves diagnosed with breast cancer.

The donations from National Bank Financial Group help by contributing to research, promoting breast health through education and awareness, and offering support to women living with breast cancer as well as their loved ones. "In 2007, this substantial support allowed us to introduce a new breast health awareness program, the Allure Rendez-Vous, in close cooperation with the Financial Group. These meetings give us great opportunities to reach women from all across Quebec," said Suzanne LeBreux, Executive Director of the Quebec Breast Cancer Foundation. "These breast cancer prevention activities are made possible through a percentage of the annual purchases made by all Allure card holders being given to the Quebec Breast Cancer Foundation by National Bank Financial Group."

The Allure Rendez-Vous are special meetings that promote breast health and feature motivated, inspiring speakers. By the end of the year, more than 1,000 women from across Quebec will have had the opportunity to meet health professionals and breast cancer survivors in order to understand the full power they have over their own well-being and their lives. The Allure Rendez-Vous meetings are the very heart of the Foundation's breast health awareness program, called Harmonie. The goal of this program is to provide women with concrete information on good breast health and lifestyle habits to adopt, with an eye to prevention.

The Allure card is a credit card designed for women that offers many benefits and discounts, and that helps them help other women. First, a percentage of the purchases made by cardholders is donated to a cause that directly affects them: breast cancer. In addition, they can enjoy a 10% discount on the purchase of gift cards that can be used at Allure partners. These partners include Banana Republic, Birks, Gap, HomeSense, Old Navy, Pier 1 Imports, Yves Rocher and Winners. To learn all the benefits, visit

A photo is available by contacting the undersigned.

Photo Caption :

From left to right: Suzanne LeBreux, Executive Director of the Foundation, and Kathleen Zicat, Senior VP - Sales and Service, Retail Banking at National Bank.

To view the photo associated with this press release, please visit the following link:

About the Quebec Breast Cancer Foundation

The Quebec Breast Cancer Foundation is a non-profit organization committed to funding breast cancer research, promoting breast health through education and awareness, and supporting women touched by breast cancer. The Foundation is made up of volunteers and partners who, like National Bank Financial Group, are joining together to BELIEVE. FIGHT. WIN. so that one day, our vision of a future without breast cancer can become reality. For more information on the Foundation and upcoming events, visit

About National Bank of Canada

National Bank of Canada, which is celebrating its 150th anniversary in 2009, is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has close to $138 billion in assets and, together with its subsidiaries, employs 17,343 people. The Bank's securities are listed on the Toronto Stock Exchange (TSX:NA). For more information, visit the Bank's website at

Contact Information

  • For more information from National Bank Financial Group:
    Nathalie Demers
    Communication Opinion Inc.
    1-877-949-5200 or 418-640-5200