National Bank Financial Group

National Bank Financial Group

November 22, 2010 12:18 ET

National Bank Financial Group Opens its Branches to the "Club des petits dejeuners du Quebec"

MONTREAL, QUEBEC--(Marketwire - Nov. 22, 2010) - National Bank Financial Group wants to tempt the taste buds of gourmets and gastronomes in Quebec by offering them a box of delicious cookies, on sale for $5 per box, from November 22 to December 31, 2010, to benefit the Club des petits déjeuners du Québec.

"National Bank Financial Group is continuing its support of the Club des petits déjeuners du Québec by allowing fund-raising activities throughout its entire branch network across the province. For six years now, National Bank has been making a difference by selling in its branches a promotional item chosen by the Club," said the chair of the campaign, Kathleen Zicat, Senior Vice-President, Sales and Service – Personal Banking, National Bank Financial Group. "Our 18,000 employees are very proud that they help give thousands of young children the chance to go to school in the morning properly nourished."

Each box of cookies also contains a unique recipe created specially for the Club by renowned chef Anne Desjardins, under the watchful eye of nutritional doctor, Isabelle Huot. These delicious cookies come in a beautiful, reusable, metal box designed by Kettö, and have been generously prepared, baked, packaged, and delivered—complete with the recipe—by the team at La Petite Bretonne so that you can enjoy them for a long time to come. 

Thanks to the donations collected during this campaign, 16,000 children across 273 schools are served breakfast every morning, by some 3,500 volunteers for a total of more than 2.3 million breakfasts during the school year. All these children are able to start their day on a full stomach and with a clear mind. Also, every year, hundreds of children who are members of the Club participate in fun, educational activities which are geared to showing respect for others, building self-esteem, and encouraging cooperation among young people.

To find out more about this original initiative, visit

About National Bank of Canada

National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has over $146 billion in assets and, together with its subsidiaries, employs 18,438 people. The Bank's securities are listed on the Toronto Stock Exchange (TSX:NA). For more information, visit the Bank's website at To access National Bank Financial Group's financial education portal, visit

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Contact Information

  • National Bank Financial Group
    Joan Beauchamp
    Senior Advisor, Public Relations