February 22, 2008 07:55 ET

National Bank Insurance's Drive Eco a Success: 2,000 Trees Already Planted in Quebec

MONTREAL, QUEBEC--(Marketwire - Feb. 22, 2008) - National Bank (TSX:NA) is pleased to announce that, barely six months after it was launched, the Drive Eco program from National Bank Insurance has already resulted in more than 2,000 trees being planted across Quebec.

These rehabilitated green spaces, where a variety of trees have been planted, will trap around 825 tonnes of CO2 and benefit communities across the province. Knowing that one tonne of CO2 is about the same volume as an Olympic-sized swimming pool, National Bank Insurance is proud to be making such a sizable contribution to protecting Quebec's environment.

Last September, in collaboration with ZEROCO2, National Bank Insurance launched the Drive Eco program, the first "green" insurance policy in Quebec. Targeting young drivers aged 16-35, this initiative allows them to offset a portion of their vehicle's annual CO2 emissions, at no extra charge, by planting trees across Quebec. This exclusive offer stems from National Bank Insurance's determination to lend a hand to young Quebecers who are concerned about the environment.

National Bank Insurance has always rewarded clients with a good driving record, and in 2007, introduced its "The less you drive, the less you pay" concept, allowing drivers who use alternate methods of transportation to save money.

About National Bank Insurance

National Bank Insurance comprises three of National Bank's subsidiaries specialized in property, casualty and life and health insurance: National Bank General Insurance, National Bank Life Insurance and National Bank Insurance Firm. National Bank General Insurance is a property and casualty insurance firm under the National Bank Insurance banner that provides direct access to car and home insurance for individuals in Quebec. National Bank General Insurance is the exclusive distributor of insurance products for InnovAssur, Assurances Generales, which is the result of a strategic alliance between National Bank and one of Canada's largest property and casualty insurance firms. This partnership offers clients the peace of mind of being covered by a leading insurer.

About National Bank of Canada

National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. The National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has more than $113 billion in assets and, together with its subsidiaries, employs 16,863 people. The Bank's securities are listed on the Toronto Stock Exchange (TSX:NA). For more information, visit the Bank's website at

The telephone number provided below is for the exclusive use of journalists and other media representatives.

Contact Information

  • National Bank of Canada
    Denis Dube
    Director, Public Relations Department