National Business Archives of Canada

National Business Archives of Canada

March 31, 2009 07:00 ET

National Business Archives of Canada Launches

Mosaic Mural Celebrating Business Unveiled at Brookfield Place

TORONTO, ONTARIO--(Marketwire - March 31, 2009) -

Attention Business/Assignment Editors:

Editors Note: A photo is included with this Press Release.

The National Business Archives of Canada™ officially launches in a public ceremony in the south lobby of the Bay-Wellington Tower at Brookfield Place in downtown Toronto at 11:30 a.m. today. A Mosaic Mural art installation, depicting the most significant events in Canadian business history, will be unveiled at the event.

The National Business Archives of Canada is a destination for the business community and public to experience the role of Canadian business in the development and prosperity of our country. With a footprint in Brookfield Place, the Archives will initially exist as a virtual centre and digital knowledgebase of artifacts and historical resources, with a business centre, library and exhibit gallery planned for the near future.

"Today marks the beginning of an unprecedented national business heritage project. From art and architecture to culture and community, business touches every facet of our lives. The Archives will showcase the role of business and shape our identity as Canadians in a global marketplace," said Matthew Sardina, VP Marketing for the Archives.

Development of the National Business Archives has been generously supported by visionary member organizations including Brookfield Asset Management, CN, Deloitte and TD Bank Financial Group.

The Archives "have a very important role to play in documenting a history of what has gone on before, so that all people will have something to look at and realize what a great contribution business has made to the Canadian economy," said David McLean, Chairman, Canadian National Railway - Archives Founding Member and sponsor of the Mosaic Mural art installation.

The Mosaic Mural features the 20 most significant events in Canadian business history as determined by an advisory committee of Canadian business historians and leaders including; Purdy Crawford, Bill Dimma, Hal Jackman, Joe Martin, David McLean and L.R. (Red) Wilson. The Mural includes events from the incorporation of The Hudson's Bay Company in 1670 to the introduction of the first BlackBerry by Research in Motion in 1999.

"There's nothing like this archives project. It's something I think the Canadian business community is longing for," said Joe Martin, Director of Canadian Business History, Rotman School of Management, and University of Toronto - Chair of the Archives advisory committee.

The Mosaic Mural encompasses an entire wall in the south lobby of the Bay-Wellington Tower at Brookfield Place. It was designed by renowned graphic artist Louis Fishauf, and includes the use of 3D graphic panels called Lenticular.

The Master of Ceremonies for The Archives launch ceremony is Steve Paikin, host of TVO's 'The Agenda with Steve Paikin'. The event includes interviews with J. Bruce Flatt, President and CEO, Brookfield Asset Management and Archives Founding Member, and the Mural artist Louis Fishauf.

In addition to the event there will be a week-long public gallery featuring the Mural artwork in the Allen Lambert Galleria of Brookfield Place.

About The National Business Archives of Canada™

The National Business Archives of Canada is a non-profit organization with a focus on education, culture and society. The Archives are sustained by corporate membership. Archives Members are pioneering, market-leading organizations and individuals who have defined industry and the Canadian economic landscape. Corporations interested in joining this unprecedented business heritage project can find out more online at www.businessarchives.ca.

The National Business Archives of Canada are part of the Junior Achievement of Canada Foundation, which includes The Canadian Business Hall of Fame™ and the Business Hall of Fame Institute™.

For more information about the National Business Archives of Canada please visit www.businessarchives.ca.

To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20090330-nbac331.jpg

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