National Car Rental

National Car Rental

April 08, 2015 09:00 ET

National Car Rental Offers Customers Exclusive Access to 2015 Nissan Murano Crossover

TORONTO, ONTARIO--(Marketwired - April 8, 2015) - National Car Rental, the premier car rental brand for business travel, announced today that it will offer customers exclusive access to the all-new redesigned 2015 Nissan Murano Crossover. This partnership will bring Nissan Muranos to National Car Rental locations across Canada beginning April 2015.

"National focuses on providing new products and technologies that offer unsurpassed choice and control to our frequent traveller customers," said Rob Connors, assistant vice president of marketing for National Car Rental. "By offering exclusive car rental rights to the new 2015 Nissan Murano, our customers benefit from exclusive access to a great driving experience, while our manufacturing partner benefits from exposure to an audience predisposed to a premium vehicle."

The Nissan Murano, which was introduced in 2002 as one of the first crossover vehicles in North America, has continued to redefine the crossover segment. National customers driving the 2015 Nissan Murano SV AWD will experience comfort, luxury and advanced technology with the vehicle's voice activated navigation, 8" multi-touch control color screen, rear-view monitor, heated seats and steering wheel, remote engine start, Dual Zone Automatic temperature control, and a power liftgate.

"National Car Rental customers are looking for the latest in technology and design, which makes the Nissan Murano a natural fit to add to its vehicle line-up," said Brent Smith, Chief Marketing Manager Crossovers for Nissan Canada Inc. "Our program with National will help build awareness of the Murano through exposing consumers to the concept car styling and social lounge interior of the all-new 2015 model."

Each vehicle will feature a QR code decal as part of the OnRamp renter engagement campaign. Scanning the QR code with a smartphone launches a mobile-optimized site where customers can learn more about the Murano, find a local Nissan dealer if they are interested in purchasing a similar car, and more. The QR codes are placed on key tags as well as on the driver side window of all vehicles, making vehicle information accessible to more than just the occupants.

For more information about National Car Rental, visit www.nationalcar.ca.

About National Car Rental

Founded in 1947, National Car Rental is a premium, internationally recognized brand serving the daily rental needs of the frequent airport traveller throughout the world. With National, time-sensitive customers in the United States and Canada are able to quickly choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. National - which launched the car rental industry's first comprehensive frequent-renter program - further expedites the rental process for Emerald Club members by offering counter bypass as well as access to National's Emerald Aisle, an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-size card. National operates Emerald Aisle locations in Toronto, Montreal, Calgary and Vancouver. National has been recognized as a J.D. Power 2014 Customer Champion, and Executive Travel magazine recognized the company for the second time as the top rental car service in the travel industry, honoring National with a 2013 "Leading Edge Award." For more information about National, visit www.nationalcar.ca or www.facebook.com/NationalCarRental and follow National on Twitter @NationalPro.

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