SOURCE: National Civil Rights Museum

National Civil Rights Museum

January 09, 2015 14:04 ET

National Civil Rights Museum Commemorates Dr. King's 86th Birthday With Daylong Service, Entertainment and Community Fellowship Activities

The Museum Kicks Off 50th Anniversary of Voting Rights Act With Theme "Marching to Freedom" During King Day Celebration

MEMPHIS, TN--(Marketwired - January 09, 2015) - The National Civil Rights Museum will remember the life and legacy of one of the most prolific leaders of the modern civil rights movement, Dr. Martin Luther King, Jr., during the holiday celebration on Monday, January 19. The National Civil Rights Museum will host a day full of service and youth-centered learning opportunities, entertainment, and touring of the newly renovated exhibitions. In the spirit of community service, the museum will hold its annual Mid-South Food Bank Drive and Lifeblood Drive, serve as a voter registration site and have representatives from Enroll America on board to assist with healthcare coverage enrollment. 

This year's theme "Marching to Freedom" recognizes the 50th anniversary of the enactment of the Voting Rights Act of 1965 and the long struggles for freedom rights and equal protections waged in the civil rights period of the 1950s-60s in America. This wave of marches and demonstrations ushered in legislative changes that have a lasting and positive impact today. Protest marches in the eras were a key part of the Civil Rights Movement's culture of resistance.

On King Day, the Museum will welcome thousands of visitors into its recently renovated exhibits for a tour highlighting Dr. King's involvement in the Movement with a special admission rate of $5 during the extended hours of 8 a.m. - 6 p.m. An optional $3 reduced admission is available for attendees bringing canned goods for the Mid-South Food Bank Drive, and a free admission (for up to a family of four) option is available for blood donations to the Lifeblood Drive.


  • Visitors can tour the newly renovated museum from 8 a.m. - 6 p.m. (The Lorraine Motel exhibitions were under renovation during last year's King Day celebration.)
  • To mark the 50th anniversary of the Voting Rights Act, a voter registration drive will be held on Monday in the museum's second floor Guest Lounge to promote civic engagement in remembrance of this historic act.
  • Enroll America will have a sign-up station for health care coverage
  • Visitors are encouraged to tour while further engaging with each other via our interactive media areas and social media trivia at #KingDay2015. There will be social media prize giveaways.
  • Outdoor stage performances will present entertainment throughout the day in the Founders Park and will feature a variety of performances including Ekpe Abioto African drummers, Glory Gospel Singers, Boys & Girls Choir of Memphis, Youth Jazz Ensemble, and spoken word artists. The emcee is DJ Len Williamson. There will be an audio broadcast of Dr. King speaking on race relations and war and peace from a recording donated by the University of Hawaii. Special guests, local radio personalities and food vendors will also be on site.
  • Children's activities will be held outdoors from 10 a.m. to 2 p.m. and include storytelling and crafts that allow youth to decorate a large replica cake in remembrance of Dr. King and create their own craft drums to learn the significance of the drum to the African-American culture of resistance and marches to freedom.

The King Day title sponsor is ServiceMaster; other sponsors include Commercial Appeal, Kroger, Macy's, Mahaffey Tent & Party Rental, Starbucks, Slomo & Cindy Silvian Foundation. Corporate volunteers include Caesars Heroes, Central BBQ, FedEx, International Paper, Kellogg's, MGM International, Musical Chef Catering, Target, UT Health Science Center, and U.S. Corp of Engineers. A host of restaurants are providing in-kind donations.

For more information about the King Holiday, visit


The National Civil Rights Museum located at the Lorraine Motel, the assassination site of Dr. Martin Luther King, Jr., chronicles key episodes of the American Civil Rights Movement and the legacy of this movement to inspire participation in civil and human rights efforts globally, through its collections, exhibitions and educational programs.

The Museum is located in the historic arts district of downtown Memphis, Tennessee.

An internationally acclaimed tourist attraction, the Museum was voted third among USA Today's Top 10 Best American Iconic Attractions; Top 10 Best Historical Spots in the U.S. by TLC's Family Travel; Must See by the Age of 15 by Budget Travel and Kids and Top 10, American Treasures by USA Today.

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