SOURCE: National Crime Prevention Council

National Crime Prevention Council

January 11, 2011 15:34 ET

National Crime Prevention Council Introduces Circle of Respect Program to Help Teens Manage Conflict and Bullying

The Program Works by Changing the Way People Treat Themselves, Families, Friends, and Their Communities

ARLINGTON, VA--(Marketwire - January 11, 2011) -  When we reach for the remote control and turn on any news station it seems as if there is one headline we cannot escape: Horror stories of teen bullying seem to be occurring all too often these days. The Circle of Respect is the National Crime Prevention Council's (NCPC) latest campaign to protect youth from bullying and cyberbullying, seeking to change the commonly held belief that bullying is a rite of passage. Instead, the campaign teaches that such behavior is unacceptable through a positive, pro-social message that encourages respect and consideration for others. 

160,000 kids miss school every day out of fear of being bullied! The recent cases of young people who have tragically ended their lives because they were so badly bullied are yet another painful example that this is a serious problem in America today. In recent research conducted by the NCPC, it was found that kids aged 8 to 17 do not know how to act respectfully and have experienced bullying at one time or another. We must all do our part to help change these statistics.

In honor of The Circle of Respect campaign, NCPC and Saatchi & Saatchi unveiled an animated short starring everyone's favorite crime dog, McGruff®, to teach a whole new generation of children how to "Take A Bite Out of Crime": 

Do you want to become more active in The Circle of Respect? Here are some other ways you can do so:

  • Circle of Respect Book Club: Take part in the online Book Club to generate a guided national discussion about this issue. The Book Club will feature one book each month on the Circle of Respect's website by a noted author in the field of bullying and cyberbullying. Each author will also lead an in-depth discussion via a downloadable podcast.
  • Sign up for Email Alerts: Sign up for email alerts to get updates on the campaign, find out how you can be involved, get sneak previews of what's happening next, and even enter contests.
  • Make Your Pledge: What actions will you pledge to take in order to spread awareness and widen the Circle of Respect? Let us know.
  • View Pledges: Sign up for your own free account on The Circle of Respect to see what others are doing to help.
  • Take Awareness Video Viral: NCPC and Saatchi & Saatchi unveiled an animated short starring everyone's favorite crime dog, McGruff®, to teach a whole new generation of children how to "Take A Bite Out of Crime." View and share the video here: 
  • Simply spread the word: It's as easy as it sounds. Share the campaign online via your social networks and also talk openly with your children, grandchildren, nieces, nephews, and/or peers.
  • Join us on Facebook: Become a fan today and share your ideas and stories with the community. Visit: 

For more information, visit:

About the National Crime Prevention Council: The National Crime Prevention Council (NCPC) is the nonprofit leader in crime prevention. For 29 years, our safety expert McGruff the Crime Dog® has delivered easy-to-use crime prevention tips that protect what matters most -- you, your family, and your community. Law enforcement agencies nationwide rely on our expertise to make an impact on personal safety and crime every day. For more information on how NCPC can help you "Take a Bite Out of Crime®," visit

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