SOURCE: LeadJen

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August 31, 2010 06:08 ET

National Energy Control Taps LeadJen for Outsourced Lead Generation

INDIANAPOLIS, IN--(Marketwire - August 31, 2010) -  LeadJen (www.leadjen.com), a B2B lead generation company that helps sales and marketing executives get value out of every prospecting call, announced that it has been selected by National Energy Control of Indiana for outsourced lead generation.

National Energy Control of Indiana specializes in creating turnkey energy efficiency solutions to help businesses reduce risk, cut costs, and improve operating efficiency and profitability. Jeff Lackey, owner of the company, decided to outsource his appointment setting to LeadJen.

"I've owned other companies in the past and have typically utilized a traditional sales force approach. While this approach was effective, it required a substantial financial investment to create and nurture the account managers. After researching LeadJen, I decided to establish a go-to market strategy with National Energy Control of Indiana such that we will be able to more effectively utilize a dedicated, outsourced market research and lead generation solution to leverage our existing sales engineering and support group," said Lackey. "I am excited to work with the sales professionals at LeadJen for market research and appointment setting."

Lackey also is excited that LeadJen uses the Jesubi salesforce automation platform, which he has used before and believes is the best tool to find and track opportunities. "I think LeadJen, together with Jesubi, is the best of breed in lead generation. Once I have an opportunity from LeadJen I can follow it easily with Jesubi."

"We are happy to welcome National Energy Control of Indiana to our roster of clients, and are anxious to begin contributing to the company's growth," said Jenny Vance, president of LeadJen. "Outsourced lead generation is a good choice for businesses for many different reasons. We're glad to be National Energy Control of Indiana's partner."

About LeadJen

LeadJen is a B2B lead generation company that uses unparalleled data and insight to drive prospect interactions that convert to sales. The company's committed team and proven, repeatable process benefit clients targeting industries including, healthcare, manufacturing, retail, financial services, life sciences and high tech. LeadJen is based in Indianapolis. For more information go to www.leadjen.com.

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