SOURCE: Sugarbash

August 15, 2016 08:00 ET

National Radio Personality, Shirley Strawberry, Co-Host of USA's #1 Morning Radio Show, Curates New "Smart" Box, Changing the Way American Women Sample Emerging Products

LOS ANGELES, CA--(Marketwired - August 15, 2016) - Shirley Strawberry co-host of the nationally syndicated Steve Harvey Morning Show, has signed on to be the on-going curator for Sugarbash.

Sugarbash (www.sugarbash.com), is a new subscription box service that customizes products based on member profiles, changing the way women discover new products. The box arrives every other month and features an assortment of luxury, hand-picked products, chosen by Shirley or a designated guest celebrity curator. By capturing member preferences and feedback, Sugarbash has empowered women to ask for what they want in the marketplace and essentially become product advisors.

"I love to help others. And my friends always reach out to me for any go-to product fixers. So Sugarbash was the perfect fit to not only share these gold nuggets with friends, but to help at large," says Strawberry.

"Shirley's girlfriend-next-door honesty and ability to foster relationships in this digital age, allows us to truly personalize boxes in a meaningful way for our members," says CEO Samantha Kandah.

"What we are missing in today's modern living is the delight and warmth that product discovery use to have through word of mouth or social gatherings," says Kandah, whose decade-long experience as a tech entrepreneur led her to create Sugarbash. Strawberry's radio partner, Steve Harvey, has also signed on as a Sugarbash advisor. Steve Harvey and Shirley started their morning show relationship 15 years ago in Los Angeles.

In 2005, The Steve Harvey Morning Show was launched into national syndication by Premiere Networks and Shirley joined the show as co-host. For her work on the program, Shirley has been recognized numerous times by Radio Ink as one of the "Most Influential Women in Radio."

Heard on nearly 90 radio stations by approximately six million weekly listeners, The Steve Harvey Show, featuring Strawberry, is the number-one syndicated morning show in America.

In 2011, Shirley released her first book, The Strawberry Letter: Real Talk, Real Advice, Because Bitterness Isn't Sexy.

With CEO Kandah's internet savvy and Shirley Strawberry's gift for fostering close girlfriend relationships in this digital world, Sugarbash is mixing both new and old-school methods, to create a whole new category in social media.

Among the products included in the SHIRLEY STRAWBERRY edition of the Me-Time Box are a brand partner Gorjana bracelet, Chill Pill, Stash Tea Mellow Moments, GreenMarket sparkling citrus candle, Brevena daily hydration, Vital proteins collagen peptides and Orly breathable nail polish. In this box, members were given two, yet-to-go-to-market exclusives.

Kandah will appear alongside Strawberry and Steve Harvey on Harvey's coast-to-coast radio show at 8:48AM, EST on Monday, August 15.

To sign up, go to www.sugarbash.com, TWITTER: www.twitter.com/sugar_bash

#ShirleyStrawberry #TheSteveHarveyMorningShow #ShirleyAndSteve #MyGirlShirley

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