SOURCE: DogCatRadio.com

September 06, 2007 19:55 ET

National Radio Station Says "No" to Advertisers; Listeners to Benefit

LOS ANGELES, CA--(Marketwire - September 6, 2007) - You can see it as being extremely considerate to listeners or simply not very business savvy. Which ever way you look at it, DogCatRadio.com says beginning this month they will no longer be airing commercials on their radio station in hopes of not spoiling the mood -- thus, sacrificing income from radio ads.

"We want to be known as the radio station that lowers your blood pressure, not reminds you of it," says Amy Williams, spokesperson for DogCatRadio.com.

The station says it generates enough income to pay the bills through ads they feature on their news van affectionately called "The Mutt Mobile," which travels throughout popular cities such as Los Angeles, Hollywood, Las Vegas and San Diego -- covering over 1,200 miles each week.

"We just want to entertain our listeners with music and not spoil it with commercials," says Edward Rivera, manager of operations. "There's nothing worse than getting into a song and hearing a Viagra commercial right after."

Williams says that advertisers will still be acknowledged during broadcasts as a show of good faith but not by way of a commercial.

"Our DJs will be the ones to let our listeners know who's responsible for bringing them and their furry friends commercial free music," adds Williams. "We believe this is a great way for everyone involved to benefit."

DogCatRadio.com broadcasts live 24 hours a day, 7 days a week online. The station will be in Las Vegas on Sept 20, 2007, attending SuperZoo and broadcasting live from Mandalay Bay resort.

For more information visit: www.DogCatRadio.com.

Contact Information

  • Contact:
    Edward Rivera
    (818) 495-3088