LINCOLN, NE--(Marketwired - September 09, 2016) - Today, National Research Corporation (NRC) announced the launch of its enhanced Market Insights solution that gives healthcare organizations the tools they need to build lasting relationships with their current and future customers.
Brian Wynne, Market Insights General Manager said, "Truly serving communities in healthcare goes beyond measuring up to the benchmark of today. A successful future for healthcare is dependent upon fostering one-to-one relationships between care providers and patients. Nurturing these relationships requires insight captured at key moments throughout a patient's journey, including the decision-making phase-before they come patients."
According to 2016 Market Insights data, 42 percent of healthcare consumers are not loyal to a healthcare brand, and if they don't have a primary care provider, consumer loyalty drops to 28 percent. Developing strong patient relationships is not only fundamental to building healthy communities, but with the lifetime value of a patient at $1.4 million -- as estimated by the U.S. Census Bureau-patient loyalty is also key to the growth and profitability of a healthcare organization.
The new Market Insights solution adds key performance indicators and consumer reports as well as a start-to-finish custom research solution to its nationally syndicated healthcare consumer survey and suite of brand management solutions. Together, these tools allow for improved tracking of awareness, perception, and consistency of healthcare brands as they expand their services; real-time assessment of competitive differentiators; and enhanced segmentation tools to evaluate the needs, wants, and behaviors of communities.
These enhancements are the result of NRC's commitment to providing effective and cutting-edge solutions. For NRC's partners, the enhancements have changed the way they are able to engage their communities -- making the search for understanding clear and easy.
Sharon Honaker, Planning Analyst at Carilion Clinic said, "The new dashboards are intuitive and speak for themselves... and the support NRC provides makes the process of designing a research tool very easy. We just say 'go' and wait for the results."
See how Carilion Clinic leveraged Market Insights and Research Bureau to inform their patient communication strategies by downloading the case study at nationalresearch.com/Carilion.
About National Research Corporation
For 35 years, National Research Corporation (NASDAQ: NRCIA) (NASDAQ: NRCIB) has been at the forefront of customer-centric health. Today, the company's focus on delivering what matters most to people at key moments in their relationship with a health provider enables its partners to leverage ingenuity and resources in ways they never have before to improve the wellbeing of those they serve.
To learn more about Market Insights, stop by NRC booth #1209 at the SHSMD Connections Conference in Chicago, September 11-14 or visit nationalresearch.com/marketinsights.