NRC Health

December 05, 2016 07:00 ET

National Research Corporation, Now NRC Health, Launches Real-time Feedback Solution Alongside New Brand Identity

LINCOLN, NE--(Marketwired - December 05, 2016) - National Research Corporation has announced its new corporate brand name and identity: NRC Health. The company's new brand promise enables healthcare organizations to know those they care for with greater clarity, immediacy, and depth to achieve human understanding.

NRC Health CEO, Michael D. Hays, said, "This rebrand comes at a time of great change in healthcare -- technology, care delivery, and consumer expectations are all evolving. We took the opportunity to listen to our customers and discuss how we could be better partners in light of this change. Building on our 35-year heritage in patient-centered care, we will help our partners better understand those they serve and design care experiences that inspire loyalty."

As a first step in this journey toward deeper understanding, NRC Health has also announced the launch of its real-time feedback solution. Real-time feedback reveals immediate insights that improve quality, inspire staff behavior change, and propel service recovery. The solution connects with patients via email, SMS (text), or phone (IVR) and seamlessly integrates with other NRC Health tools -- including CAHPS® and star ratings solutions -- to illuminate the totality of an individual's healthcare experience.

Steve Jackson, President of NRC Health, said, "Enabling human understanding requires more meaningful insights, discovering what matters most to each person. Real-time feedback delivers those insights and allows our partners a view into the patient experience sooner than ever before, giving them the greatest opportunity to create lasting, positive relationships."

For more information about NRC Health, visit its newly launched website,, or stop by booth #204 at the Institute for Healthcare Improvement's 28th Annual National Forum on Quality Improvement in Health Care in Orlando, Florida, December 5-7.

About NRC Health
NRC Health (NASDAQ: NRCIA) (NASDAQ: NRCIB) has helped healthcare organizations illuminate and improve the moments that matter to patients, residents, physicians, nurses, and staff for 35 years. Our empathetic heritage, proprietary methods, and holistic approach enable our partners to better understand the people they care for and, in turn, design experiences that inspire loyalty and trust.

For more information call 800-388-4264, write to, or visit

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