SOURCE: Trunkettes

Trunkettes

April 13, 2011 14:01 ET

National Sensation Trunkettes Recrafts Men's Boxers Into Sexy Swimwear

Alternative Line "Trunkettes" Banishes Beach Woes and Poolside Hang-Ups With Innovative Glam Swim Attire

LOS ANGELES, CA--(Marketwire - Apr 13, 2011) - The sweltering heat is approaching and women of every dress size are fretting about their summer inhibitions. This year, Trunkettes (www.trunkettes.com) come blazing with an amazing, empowering mission: to emancipate women from the season of miserable liquid diets, painful Brazilian waxes, and dangerous over exercising. Founder Hilary Genga collaborated with chief design officer Kristen Evenson to create fun, fashionable, and unfussy Trunkettes -- inspired by men's swim trunks to give women accessible and exciting choices during the most unforgiving of seasons. Genga has hired Eileen Koch & Company to cater to all their PR/consulting needs, taking the brand to a wider audience. It's time to bring the sizzling fun of summer to every woman!

Genga's Trunkettes are giving women the freedom to soak up the sun as well as swim, jump, rough-house in the pool, boogie board, surf, and even go cliff diving without the fear or slipping out of the tiny shreds of fabric we've come to know as swimwear. The line includes a myriad of trendy tops and bottoms -- perfect for mixing and matching -- to create new looks that are enthralling women across America. Trunkettes' pioneering designs are a hit with the media as well, landing the line and its founder on shows like The Today Show, FOX Business News, CNBC's The Big Idea with Donny Deutsch, Extra, and NBC's The South Florida Today Show, and Entertainment Tonight, as well as numerous media publications including The New York Post, GENLUX Magazine, The Chicago Tribune, and the Orlando Sentinel among others.

Although Trunkettes swimwear is a big hit with 25-45 year old moms, Young Hollywood hasn't failed to take notice of the trendy fabrics and ensembles. Country songstress Carrie Underwood and young actress Dakota Fanning are just among the trendsetters who don their own chic Trunkettes.

Bring on the scorching sun as Trunkettes are finally making summer sexy accessible to all women again!

For more information on Trunkettes or to interview Hilary Genga, please contact Eileen Koch of Eileen Koch & Company, a public relations firm, at 310.441.100 or Eileen@eileenkoch.com. Please visit www.eileenkoch.com.

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