SOURCE: DudaMobile

Duda - The Simplest Way to get your Business on Desktop, Tablet and Mobile.

May 13, 2014 09:00 ET

National Small Business Week Survey From Duda Shows SMBs Need to Bridge Digital Knowledge Gap to Achieve Greater Growth

PALO ALTO, CA--(Marketwired - May 13, 2014) - Duda, the award-winning one-click mobile and website builder for small businesses, today released findings from a survey coinciding with National Small Business Week, which saw that nationwide, small businesses (SMBs) continue to show signs of trepidation when it comes to technology and a huge Knowledge Gap between how important businesses see the internet (for their business) and how they are actually using it.

In fact, of those surveyed, 90 percent say that a website is important to their business, and yet, less than a third have made updates to them in the last twelve months.

What's even more alarming is Small Businesses attitude to the Mobile Web. With nearly two-thirds -- 63 percent -- of cell phone owners now using their mobile phone to go online, it is imperative for small businesses to address this growing trend by ensuring their websites are fully optimized for smartphones and tablets. Yet the data shows that only 6% of Small Businesses have done so. That's 94 percent, of small businesses who haven't optimized their existing website for mobile devices when the majority of people are using them to surf the web (and find restaurants, plumbers, chiropractors etc.).

This is alarming. However the knowledge Gap isn't the lack of desire; the survey found more than 65 percent can't wait to get their site modernized. The problem lies in the false assumption that creating a new website, or adapting their current site, is a complex, expensive and time-consuming process. Yet the truth is now completely opposite, while more than half of small businesses surveyed think it takes over two weeks to build a site the reality is it can be done in a matter of hours thanks to innovative technologies and tools such as DudaMobile and DudaOne.

"Businesses have enough to worry about without having to become mobile designers and web experts," says Itai Sadan, CEO, Duda. "Take mobile, it is now critical for most Small Businesses that their prospect customers can access their website quickly and efficiently on their phones. DudaMobile allows any business owner to create a mobile version of their site with just one-click in minutes. Most importantly, these small business owners also benefit from incredibly simple tools and widgets that are proven to drive business growth such as Click-to-Call."

In a year-on-year comparison of its user base around features that are designed to drive customers to a business, Duda saw a 100% increase in usage of its Click-to-Call feature jumping from 1.5M in Q1 2013 to 3M in Q1 2014. Additionally during the same period Contact Forms went from 56K to 140K; and Click-to-Map went from 722K to 1.2M.

These unique features -- Click-to-Call and Contact Forms -- are key drivers of new customers and revenue opportunities for those small businesses that use them:

  • Click-to-Call: Allows users to tap a button to place a phone call to a small business's phone number. This capability helps businesses generate more calls. BIA/Kelsey predicts that by the year 2016 there will be 70 billion calls per year to businesses generated from mobile search, including directories, apps and "traditional" search.
  • Click-to-Map: Helps potential customers seamlessly locate small businesses and obtain directions. Google's study on mobile search suggests that 40 percent of mobile searches are for local services or resources, with three out of every four mobile searches being a follow-up action that includes research, store visit, social media sharing and a phone call.
  • Contact Forms: Offers visitors to a small business mobile site to contact or inquire about a service.

Duda customer, Tori Richards, of the San Francisco Bay Area based, Party Time Machine Rentals said, "Once our mobile website was up, we discovered that about 30% of our business was coming through it. During the slow months, every customer counts, and if we didn't have our mobile site, these visitors would represent a lot of missed opportunities."

"We started Duda with the goal of powering small business growth, and to date we have powered more than 5 million small business sites. Reaching these milestones underscores how our platform delivers on this vision," added Sadan. "As smartphone usage continues its momentum, it's imperative for small businesses to ensure that their website is fully optimized for all devices. With our DudaMobile and DudaOne platforms, small businesses can, with incredible ease, create a professional looking mobile optimized site that will enable site visitors to more easily convert into customers, which of course is what our Survey revealed 80% of Small Businesses wanted!"

About Duda
Duda provides small businesses with a simple and affordable way to create a website that works on desktop, tablet and mobile. With its award-winning one­click conversion technology, Duda makes it easy to convert any desktop website into one that's optimized for all devices in mere minutes. Duda won over 11 awards in 2013 including Small or Medium Business Service of the Year. Duda is widely used amongst agencies, designers, marketers and small businesses, as well as large enterprise partners including: YP.com, Yahoo!, GoDaddy, Homestead, OpenTable and DreamHost. Duda is based in Palo Alto, California, with a research & development office in Tel Aviv, and currently hosts over five million mobile websites on its platform.

Founded in 2009, Duda's senior team is led by its founders, Itai Sadan (CEO) and Amir Glatt (CTO). Duda is backed by Pitango Venture Capital, Oren Zeev and other additional investors. For more information, visit www.DudaMobile.com.

About DudaMobile
DudaMobile is a mobile-only site builder which automatically gathers existing web content (i.e. LinkedIn, Facebook Business Page, Desktop website, Yelp, etc.) and creates a website that is optimized solely for smartphones. Other widgets available to customize a mobile site include:

  • vCita appointment scheduling: Online scheduling is one of the best ways to capture more leads and provide better service to your clients. Powered by vCita online scheduling software, this widget allows potential and existing clients to schedule a consultation, an appointment or a service -- instantly, on any device and with any staff member, based on an SMB's up-to-date availability.
  • Coupon: SMBs can reward customers with a mobile coupon when they visit the DudaMobile powered mobile site. The coupon can be created by either uploading an existing coupon image to showcase the offer, or building a new coupon using the DudaMobile coupon builder.
  • PayPal: Let your customers buy your product or donate to your cause. Using a PayPal button, SMBs can set up a secure way for customers to send money.

About DudaOne
DudaOne automatically pulls all of a business's existing content from across the web and creates a new website that is optimized across all devices -- desktop, tablet and mobile, and includes popular widgets such as Click-to-Call, Click-to-Map, and Contact Forms, among other features. Three main characteristics that make DudaOne unique:

  • Automatic Site Creation: Duda's patented technology builds a multi-screen website in one click by pulling existing content from your old website, social networks and online listings giving users a great head start.
  • True Multi-Screen: Built from the ground up to work on desktop, tablet and mobile, DudaOne allows users to modify the content per each device, allowing users to hide specific content and tailor specific experiences.
  • Business-Driving Features: All content on DudaOne is intended to help small businesses grow with features like Click-to-Call, maps and directions, coupons and OpenTable reservations to convert visitors into customers.

Here's a link to a one-minute DudaOne demo video.

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